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Social Media Tips

What Are the Five Best Practices for Tweeting From Conferences?

Mona Shattell | Posted 06.14.2015 | Technology
Mona Shattell

Dr. McLemore's good friend and colleague, Steph Herold, Deputy Director for The Sea Change Program developed a set of best practices for use of social media at professional meetings and conferences.

The Digital Voice of Philanthropy

Avis Richards | Posted 06.09.2015 | Impact
Avis Richards

For every global concern, there is a philanthropic group eager to combat it. They have their mission, vision and goals perfectly printed on company stationary, and with that, they feel ready to change the world -- but I would like to add one more element for consideration: digital media.

The Best Times to Post on Social Media

Catriona Pollard | Posted 06.06.2015 | Small Business
Catriona Pollard

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.

7 Social Media Mistakes Every Company Needs to Avoid

Matthew Collis | Posted 05.25.2015 | Business
Matthew Collis

Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.

Should You Invest in Alternative Social Media Networks

Brett Relander | Posted 05.19.2015 | Business
Brett Relander

While there are certainly advantages associated with limiting your social media marketing to those sites where you know your audience tends to spend time, you should also consider that you could be missing potential business if you are not willing to consider alternative social media networks.

How One New Feature Could Fundamentally Change Social Media

David W. Weaver | Posted 05.17.2015 | Technology
David W. Weaver

Due to the reciprocal nature of social networking, sharing content from others and engaging with your network remains essential. If you are not sharing the work of others, you cannot expect your work to be shared by others.

How to Build Your Online Reputation Using Social Media

Catriona Pollard | Posted 04.20.2015 | Small Business
Catriona Pollard

It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

Joshua Waldman | Posted 04.07.2015 | Technology
Joshua Waldman

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

How to Use Twitter Marketing to Increase Your Expert Status

Catriona Pollard | Posted 04.04.2015 | Business
Catriona Pollard

Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 03.23.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.

5 Things Every Social Media Strategy Needs to Succeed

Catriona Pollard | Posted 03.22.2015 | Business
Catriona Pollard

There is no doubt that social media can be a powerful tool with the potential to connect a business with customers and influencers across the globe. Every day I hear from business owners, "I have all my social media channels set up but how do I actually make them work better so I can achieve my business goals?"

Social Media Lessons From My 99-Year-Old Great Grandma

David W. Weaver | Posted 03.16.2015 | Technology
David W. Weaver

The extent of her online experience includes a few Skype sessions. She was simply blown away by the fact that I was all the way in Germany, yet able to be on the computer screen in her living room in California.

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 02.14.2015 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

How to Know Which Social Channels Are Right for Your Business

Brian Honigman | Posted 02.04.2015 | Business
Brian Honigman

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why.

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 01.25.2015 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

The Secret Lives of LinkedIn Users

Brian Hanley | Posted 01.25.2015 | Comedy
Brian Hanley

I have over 1,250 LinkedIn connections. Most people would consider me an active LinkedIn user. Still, I don't have the faintest idea what I'm doing on LinkedIn. In search of answers, I surveyed hundreds of fellow users.

#GivingTuesday: A Guide for Nonprofits

Hilary A. Doe | Posted 01.25.2015 | Impact
Hilary A. Doe

It's coming up. Every Dec. 2nd, families, students, businesses, and organizations around the world come together for Giving Tuesday, a day dedicated to giving back.

5 Tips for Launching Holiday Social Media Campaigns

Lisa Parkin | Posted 01.13.2015 | Business
Lisa Parkin

During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 12.27.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

3 Ways to Tap Social Media to Fuel Business Results

Communications Week | Posted 12.23.2014 | Business
Communications Week

Social media at its core simply provides a new place to communicate, but its rapid growth has left many unsure of how to use it and unable to learn as quickly as new social media channels arise.

Happy Halloween ... From Some Bananas and a Gorilla On Segways

David Ryder | Posted 12.15.2014 | Arts
David Ryder

Happy Halloween everyone! It's just around the corner. If you don't have a costume yet, now is the time to start brainstorming. I figured that it wo...