iOS app Android app

Social Media Tips

How One New Feature Could Fundamentally Change Social Media

David W. Weaver | Posted 05.17.2015 | Technology
David W. Weaver

Due to the reciprocal nature of social networking, sharing content from others and engaging with your network remains essential. If you are not sharing the work of others, you cannot expect your work to be shared by others.

How to Build Your Online Reputation Using Social Media

Catriona Pollard | Posted 04.20.2015 | Small Business
Catriona Pollard

It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

Joshua Waldman | Posted 04.07.2015 | Technology
Joshua Waldman

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

How to Use Twitter Marketing to Increase Your Expert Status

Catriona Pollard | Posted 04.04.2015 | Business
Catriona Pollard

Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience.

5 Facts About Social Media Usage Today

Kyle McCarthy | Posted 03.23.2015 | Technology
Kyle McCarthy

What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.

5 Things Every Social Media Strategy Needs to Succeed

Catriona Pollard | Posted 03.22.2015 | Business
Catriona Pollard

There is no doubt that social media can be a powerful tool with the potential to connect a business with customers and influencers across the globe. Every day I hear from business owners, "I have all my social media channels set up but how do I actually make them work better so I can achieve my business goals?"

Social Media Lessons From My 99-Year-Old Great Grandma

David W. Weaver | Posted 03.16.2015 | Technology
David W. Weaver

The extent of her online experience includes a few Skype sessions. She was simply blown away by the fact that I was all the way in Germany, yet able to be on the computer screen in her living room in California.

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 02.14.2015 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

How to Know Which Social Channels Are Right for Your Business

Brian Honigman | Posted 02.04.2015 | Business
Brian Honigman

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why.

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 01.25.2015 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

The Secret Lives of LinkedIn Users

Brian Hanley | Posted 01.25.2015 | Comedy
Brian Hanley

I have over 1,250 LinkedIn connections. Most people would consider me an active LinkedIn user. Still, I don't have the faintest idea what I'm doing on LinkedIn. In search of answers, I surveyed hundreds of fellow users.

#GivingTuesday: A Guide for Nonprofits

Hilary A. Doe | Posted 01.25.2015 | Impact
Hilary A. Doe

It's coming up. Every Dec. 2nd, families, students, businesses, and organizations around the world come together for Giving Tuesday, a day dedicated to giving back.

5 Tips for Launching Holiday Social Media Campaigns

Lisa Parkin | Posted 01.13.2015 | Business
Lisa Parkin

During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 12.27.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

3 Ways to Tap Social Media to Fuel Business Results

Communications Week | Posted 12.23.2014 | Business
Communications Week

Social media at its core simply provides a new place to communicate, but its rapid growth has left many unsure of how to use it and unable to learn as quickly as new social media channels arise.

Happy Halloween ... From Some Bananas and a Gorilla On Segways

David Ryder | Posted 12.15.2014 | Arts
David Ryder

Happy Halloween everyone! It's just around the corner. If you don't have a costume yet, now is the time to start brainstorming. I figured that it wo...

4 Simple Tips to Improve Social Media Marketing Results

Lisa Parkin | Posted 12.08.2014 | Business
Lisa Parkin

Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Things I Learned About Using Social Media to Build an Author's Platform

Dorit Sasson | Posted 12.07.2014 | Books
Dorit Sasson

To figure out how much "power" social media carries as a platform, I felt called to participate in a blog challenge where I posted every day for the entire month of September.

8 Styles of Social Networking

Joanne Tombrakos | Posted 12.01.2014 | Business
Joanne Tombrakos

I'm not talking posting pictures of my newest shoe purchase -- although there might be a moment when I do exactly that. I'm talking the style in which I choose to interact on social networks.

5 Tips for Professionals Navigating Social Media

Tania Yuki | Posted 11.08.2014 | Women
Tania Yuki

Whether you're looking for a new position, making a career move or want to increase your own value within your existing role, social media such as Linkedin, Twitter and Facebook all provide powerful platforms to gain the visibility, credibility and access required to get to that next level.