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Social Media Tips

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 12.27.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

3 Ways to Tap Social Media to Fuel Business Results

Communications Week | Posted 12.23.2014 | Business
Communications Week

Social media at its core simply provides a new place to communicate, but its rapid growth has left many unsure of how to use it and unable to learn as quickly as new social media channels arise.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Happy Halloween ... From Some Bananas and a Gorilla On Segways

David Ryder | Posted 12.15.2014 | Arts
David Ryder

Happy Halloween everyone! It's just around the corner. If you don't have a costume yet, now is the time to start brainstorming. I figured that it wo...

4 Simple Tips to Improve Social Media Marketing Results

Lisa Parkin | Posted 12.08.2014 | Business
Lisa Parkin

Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Things I Learned About Using Social Media to Build an Author's Platform

Dorit Sasson | Posted 12.07.2014 | Books
Dorit Sasson

To figure out how much "power" social media carries as a platform, I felt called to participate in a blog challenge where I posted every day for the entire month of September.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

8 Styles of Social Networking

Joanne Tombrakos | Posted 12.01.2014 | Business
Joanne Tombrakos

I'm not talking posting pictures of my newest shoe purchase -- although there might be a moment when I do exactly that. I'm talking the style in which I choose to interact on social networks.

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Tips for Professionals Navigating Social Media

Tania Yuki | Posted 11.08.2014 | Women
Tania Yuki

Whether you're looking for a new position, making a career move or want to increase your own value within your existing role, social media such as Linkedin, Twitter and Facebook all provide powerful platforms to gain the visibility, credibility and access required to get to that next level.

Why Feeding Online Trolls Only Feeds Online Trolling

Melissa Schwartz | Posted 11.08.2014 | Media
Melissa Schwartz

On the Internet, a guy in his boxer shorts shouting at the computer in his mother's basement can get as much attention as a senior executive logging in from her Wall Street office.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 10.24.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

Courtney Seiter | Posted 11.02.2014 | Technology
Courtney Seiter

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...