Staring down at your phone for the greater part of the day can't be good for anyone. Yet short of prying those devices from the hands of our kids (hard to do when most of us have our own phone in the other hand), there's got to be a way to help them live a more balanced life.
Let's face it, our teens live in a new world which most of us absolutely and without a doubt did not grow up in. Our teens live in one world where they are in face-to-face contact with others as well as in living a virtual world with others.
An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.