The time has come for the Food and Drug Administration to reevaluate the safety of sugary drinks. That's what the Center for Science in the Public Interest, several dozen nutrition experts, seven local health departments, and 15 nonprofit organizations have asked the FDA to do.
You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million deal with PepsiCo. Although the deal may meet Beyonce's and Pepsi's mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public.
While it's obvious that the soda industry would be on the defense, largely missing from the debate so far has been the role of the fast food and restaurant industry as a significant driver of soft drink sales
If we want to reverse the obesity epidemic -- as we must -- then the policies we choose must be more nuanced and more positive. Copying the heavy-handed war on tobacco, as Mayor Bloomberg is doing with his war on soda, will fail.
In the midst of an epidemic that threatens to kill far too many of our kids, we appeal to the common sense and decency of our celebrities and ask them -- no, beg them -- to stop accepting soda and sugary drink endorsements.