Spreading the message of empowering Americans and making government functional would seem like an easy task. But when 78 million more people want to watch a corporate football game instead of the game of the politics of running a country, it's an uphill battle for Rep. Lee, or anyone that wants Washington to actually become more functional, no matter the party.
Create a logo that the business can use if it verifies that it is going further than the minimum wage laws. This is easy enough via quarterly wage reporting. A business can place a decal on the door, in the letterhead if they like, or wherever they advertise to show the business as a verified good corporate citizen.
No politician these days gets any traction from the exploitation of bad news, unless he/she is currently out of power and, like the GOP, trying to work their way back in. Democratic presidents concerned with their legacy are not in that position; which is why all we can legitimately expect of any State of the Union Address these days is some sort of claim for progress in the immediate past, plus an equivalent case for more progress in the year to come. That, in truth, is most of what we heard from President Obama on Tuesday evening. Fine rhetoric well delivered, mildly progressive goals modestly pursued, and a strong statement of the continuing importance of American exceptionalism and American power. But just because a president cannot do a full and honest stock-taking of our overall condition, that doesn't mean that we shouldn't.