Lovingly carved into a handsome thick timber bench at the new Starbucks Reserve Roastery & Tasting Room in Seattle is a Victor Hugo quote: "There is nothing like a dream to create the future." It serves as a mantra for this ambitious ultra flagship, meant to be the forerunner of 100 Roastery cafes across the U.S.
Derrière le rectangle plastifié se cachent une stratégie coûteuse et beaucoup de non-sens.
When you have no place to rest and little money, a coffee shop that permits you to visit its warm premises, use its free power or free Wi-Fi, that hands out cups of cold or hot water, is more than a resource. It's a temporary sanctuary.
Today, successful brands create social movements around themselves: the key proposition is not 'buy me' but rather, 'join me.'
It's that time of year again: excitement in the air, cheesy songs on the radio, an indescribable feeling of fun and joy in your heart.... yep, that's right, it's Britney's birthday week!
Will you make a difference in someone's life this Thanksgiving weekend? Beyond the football, the turkey, family and friends, will you take the time to make someone's day?
Too many veterans are un- or underemployed, and too many veterans are homeless. Starbucks has pledged to hire 10,000 veterans and active duty spouses over five years. In Jersey City, we will make sure no veteran is homeless by the end of 2015.
Concealing information from the general public does not empower but rather removes the freedom to make informed choices. We should all be concerned when corporations and government join forces to decide what they will share and not share with the public.
Como dice Iglesias, Apple no se iría de España a vender sus móviles en Andorra, como sugería Évole en la escalinata de Quito, porque su negocio local es colosal. A la manzana se le calculan ventas por valor de más de 2.000 millones de euros en un país donde, por el contrario, no llegó ni a cuatro millones lo que se dejó en impuestos en 2013.
Every family has its own Thanksgiving traditions. They exist to define the familial unit and identify our kin. The sharing of these traditions between generations provides continuity and gives us comfort.
Public health and farming do not happen in a vacuum, there's more involved with genetically engineered and large-scale commercial agriculture than solely testing the final harvest.
As we think about a new idea we shouldn't dismiss existing markets. Often the biggest opportunities are right in front of our face -- whether it is developing a new retail concept or bringing clean water each day to the 2 billion that don't have it.
Veterans Day is an important time to look for ways we can support these brave men and women in our own communities. It's an opportunity for all of us to remember the sacrifices our fellow citizens have made on our behalf, and to shine a bright light on their needs.
By starting off on the negative and accusatory foot, you aren't earning any points, except by those waiting at the castle gates with their pitchforks, and in doing so, you are poisoning the well of conciliation and progress.
People throughout the U.S. have such a bad opinion of politicians that in their early years they prepare for other occupations and vocations, never giving serious thought to becoming a politician.
Recently on Facebook there has been a petition going around from sumofus.org asking Starbucks and Green Coffee to withdraw their support for the lawsu...