Most people have dreamt of owning their own business. There are tons of advantages to doing so, and it's easy to romanticize the idea. On the surface, it seems like a straightforward desire, but the reality is, there are many different distinct potential motivations for getting involved in the world of entrepreneurship. Recognizing and understanding these motivations is critical if you want to be a successful business owner.
Recently, one of my clients was presented with some funding options and closed up to $2 million in Series A. It's true that this is not the first time I have worked with a company that was getting funding, and even though this was not the most cash I have been involved with in funding rounds -- one of my clients is close on pulling in 9 figure funding soon. Now THAT is a lot of money, baby -- there are still lessons to be learned.
While there are quite literally hundreds if not thousands of ways to get the word out these days, the truth is, unless you have a solid foundation from which to launch, your company could very well end up face-down on the pavement. In other words, if your brand lacks the necessary qualities to attract and retain loyal customers you may need to rethink your strategy.