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5 Rules for AB Testing in Startup Companies

Jose Vasquez | Posted 12.19.2014 | Business
Jose Vasquez

There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.

The Awesome Power of Immersion

Mitch Ditkoff | Posted 12.17.2014 | Business
Mitch Ditkoff

Slowing down and going deep trumps speeding up and going crazy. Immersion trumps diversion. It's possible. Yes, it is. I have proof. And so do you, if only you would pause long enough to remember those extraordinary times when you unplugged and tuned in.

Vegas Tech Startup Scene: What You Need to Know

Andre Bourque | Posted 12.16.2014 | Business
Andre Bourque

One of the worst recession-stricken cities, Las Vegas is climbing back with a growing sector of tech-savvy small businesses and technology startups.

From Idea to Patent to Product: A Young Entrepreneur Takes on At-Home Fitness

Carol J. Carter | Posted 12.16.2014 | Small Business
Carol J. Carter

As a student at University of Maryland, Obidi Orakwusi needed a summer job but couldn't find one without a car. He decided he would create a job for himself and sketched the first concept of the Mega Bar on the back of a job application.

5 Ways SEO Is Going To Change In 2015

Jose Vasquez | Posted 12.15.2014 | Small Business
Jose Vasquez

It's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies. If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year

Big Business: Buying Fake Instagram Followers

Shayla R. Price | Posted 12.16.2014 | Business
Shayla R. Price

Did you know that you could purchase Instagram followers for just a couple of bucks? Social networks are aware of this new phenomenon, and they are clamping down on this questionable practice because some believe it deceives fans.

Predicting the Success of Design Driven Startups

Soren Petersen | Posted 12.13.2014 | Business
Soren Petersen

Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 12.12.2014 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

Why NOMSense Made So Much Sense: A Tale of 3 Best Friends, 2 Cookies and Cake Crumble

David Ongchoco | Posted 12.14.2014 | Small Business
David Ongchoco

NOMsense Bakery cofounders and best friends Alina Wong, Roopa Shankar and Rachel Stewart loved baking during their free time. And when friends started telling them how good they're creations were, they decided to try starting a business.

Gallup Reveals 10 Talents of Successful Entrepreneurs (Here's How to Maximize Yours)

Erica Nicole | Posted 12.10.2014 | Small Business
Erica Nicole

Recently, Gallup (a research-based, global performance management consulting company) identified behaviors consistently observed in highly successful entrepreneurs.

How to Fail Your Way to Startup Success

Matt Rissell | Posted 12.10.2014 | Small Business
Matt Rissell

Most company success stories seem to start with the initial light-bulb moment, then skip to their success, completely glossing over the failures that built the backbone of their business. Exhilarating, but far from reality.

MakeSchool Co-Founder Ashu Desai Talks about, "The Computer Science Degree of the Future"

David Ongchoco | Posted 12.09.2014 | Education
David Ongchoco

MakeSchool, which was originally named MakeGamesWithUs, was born after Ashu Desai and Jeremy Rossmann decided that they needed to fix the educational gap in CS education.

3 Ways to Recapture a Potential Lead

Jose Vasquez | Posted 12.08.2014 | Small Business
Jose Vasquez

Sometimes, leads simply don't convert, but with these strategies you can recapture a percentage of those lost opportunities.

5 Exciting Startups to Inspire Any Entrepreneur in 2015

Andre Bourque | Posted 12.08.2014 | Business
Andre Bourque

In 2009, when the Great Recession really got rolling and layoffs were abundant, there was a silver lining. A lot of wannabe entrepreneurs got the kick in the pants they needed to start their business.

How Big Companies Can Accelerate Innovation

Vala Afshar | Posted 12.06.2014 | Business
Vala Afshar

Almost every large company understands that it needs to deal with ever-increasing external threats by continually innovating. To ensure their survival and growth, corporations need to keep inventing new business models. This challenge requires new organizational structures and skills.

Launch a Competitor to Your Company

Craig Zamary | Posted 12.09.2014 | Business
Craig Zamary

Want to innovate and know your competition? Launch a competitor within your own company. Yes, internally.

This Crowdsourcing Startup Empowers Locals

Dieter Holger | Posted 12.05.2014 | Technology
Dieter Holger

Americans are frustrated with the powers that be but that doesn't mean they should ignore local issues directly affecting them. In Santa Cruz citizens are proposing solutions to the water crisis with the help of crowdsourcing startup Civinomics. How? With an app of course.

6 Pieces of Advice on Networking From Venture Capitalist Wayne Kimmel

David Ongchoco | Posted 12.04.2014 | College
David Ongchoco

Named as one of the Top Innovators in the Philadelphia region, Wayne Kimmel, a managing partner at SeventySix Capital, recently gave a talk about startups, venture capital and entrepreneurship here at Penn.

That One Overlooked Thing That's Killing Potential Startups

Victoria Olubi | Posted 12.04.2014 | Business
Victoria Olubi

As Steve Jobs said, 'don't let the noise of others' opinions drown out your own inner voice.' Therefore, be selective about whose advice you take and don't be afraid to follow your own intuition. It's there for a reason.

Book Review: Uncommon Stock, Power Play

Jeremy Shure | Posted 12.02.2014 | Books
Jeremy Shure

I read Power Play in one sitting. Actually, three sittings because I needed bathroom breaks, diaper changes, and coffee. Shady venture capitalists? Desperate founders? World-changing technology? A potent mix for a startup-junkie like me.

7 Important Rules to Keep Your Dream Alive

Sean Kim | Posted 12.02.2014 | Healthy Living
Sean Kim

The difference between those that persevere and those that quit, is that successful people are mentally prepared for what it takes to cross the success line. In other words, they embrace the worst that will inevitably come their way and have the resiliency to continue.

Startups and Relationships: The Stress Test

George Vou | Posted 12.02.2014 | Technology
George Vou

Stress can be destructive. It weakens your body, affects relationships and generally causes damage wherever it goes. Why do we tolerate it then? It doesn't make a difference if it's in your startup or at home.

5 Recession-Proof Industries to Consider for Your Next Startup Venture

Andre Bourque | Posted 12.02.2014 | Business
Andre Bourque

Do what you love? Check. Do what you're good at or have experience with? Check. Make sure it's recession-proof? Maybe not--that's where a lot of entrepreneurs drop the ball.

The Dublin Web Summit 2014 - My Highlights

Anthony Byrne | Posted 12.01.2014 | Technology
Anthony Byrne

November of this year saw Dublin (and Ireland's) biggest and most influential conference to date take place.

5 Reasons Entrepreneurs Should Be Proud To Fail

Jose Vasquez | Posted 12.01.2014 | Small Business
Jose Vasquez

You shouldn't seek failure out, by any means, but when you experience failure -- and you inevitably will -- embrace it with a sense of pride.