Marketing is expensive but necessary. For the small and struggling startup, such massive expenditures can seem risky. Is there a way to avoid gut-wrenching expenditures but still maximize your marketing power?
As someone who sold cassette tapes in elementary school, I knew that one day I would be become an entrepreneur. In January 2014, at the age of 33 with a family and two young kids, I decided to chase my dream and go full-time in my app marketing business.
The technology we have access to today allows new ventures to launch, scale, and soar within far less time than days past. While no technology provides a single solution to every challenge in and of itself, a few do stand out. One of which is cloud based video.
Lynn Vojvodich is the Executive VP and CMO of Salesforce.com. Previously, she was a Partner at Andreessen Horowitz, where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda.
As the Gulf region experiences plunges in oil prices, new goods and services are needed to diversify the economy beyond hydrocarbon production. Now is the time for both government and corporate entrepreneurship responsibility.