The quintessential problem many startups face, is how to I get people to know about our company? Sure an article in the local paper is good and a nice website can tell a person a lot about you, but I am talking about the masses; that mass audience on the Internet that somehow will be mysteriously driven to your site when they are looking for what you are selling.
Most people have dreamt of owning their own business. There are tons of advantages to doing so, and it's easy to romanticize the idea. On the surface, it seems like a straightforward desire, but the reality is, there are many different distinct potential motivations for getting involved in the world of entrepreneurship. Recognizing and understanding these motivations is critical if you want to be a successful business owner.