Steve Jobs made it his mission to develop, design, and diffuse the stuff of the future, today. Recovering from early mistakes in as dramatic a fashion as possible, he delivered. It's not perpetual world peace, but it's enough for one person.
From the beginning, the creator and the creation were a single bonded brand. It is an exceptional business achievement if people think of you when they see the product and the product when they see you.
Steve Jobs was a figure -- a post-'60s liberal, by the way, a member of the Woodstock generation -- who had his own poetic predilections, not only for design but also for communicating a vision. It probably wouldn't hurt to have more of that around