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Storytelling

3 Ways Customer Stories Can Build Your Business

Margarita Hakobyan | Posted 07.22.2016 | Business
Margarita Hakobyan

Marketers regularly discuss how customer stories are a fantastic resource for building your business, but they don't often talk about how to use them to your best advantage. These three methods for using customer stories will help your business rise to the top of the pack.

Using Storytelling to Pitch Startups

Soren Petersen | Posted 07.20.2016 | Business
Soren Petersen

Co-written with Steven Bussard Capturing an investor's interest and evoking his passion for one's venture is crucial to securing funding. So, how ...

Sure, VR Is A Storytelling Revolution... But How?

Jesse Damiani | Posted 07.19.2016 | Technology
Jesse Damiani

The Internet is finding its way into daily objects, and artificial intelligence technologies are increasing in their capacities by the day. We're bringing ourselves deeper into our stories, and our stories deeper into ourselves.

Dare to Tell Your Story

Muslim Writers Collective | Posted 07.18.2016 | Religion
Muslim Writers Collective

The Jadeed Voices Initiative is a special project by the Muslim Writers Collective which offers a platform to reflect on our faith and the diversity a...

Cannes 2016 Shingerview: David Sable, Y&R

David Shing | Posted 07.14.2016 | Media
David Shing

"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would win, but it might have ta...

Cannes 2016 Shingerview: Amanda Richman, Starcom

David Shing | Posted 07.12.2016 | Media
David Shing

"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again...

Cannes 2016 Shingerview: Deirdre McGlashan, MediaCom

David Shing | Posted 07.08.2016 | Media
David Shing

"When we stop being called digital people, we are actually going to have digital empowered marketing. It is the same thing about women and minorities ...

Story -- Early Morning

Rajan Thapaliya | Posted 07.08.2016 | Books
Rajan Thapaliya

I was checking Facebook in the early hours of the morning, just before getting down to work, when suddenly, I got a message of "Happy Mother's Day" fr...

The Power of the Story: What Happens When Old Friends Come Together

Kotter International | Posted 07.08.2016 | Business
Kotter International

On a rainy day not long ago, two old friends sat talking. I was lucky enough to overhear and then quick enough to whip out a recorder to catch what they were saying.

From Freeze Cups to Wikipedia - My 30 Years of Trying to Make It

Mike Wood | Posted 07.08.2016 | Business
Mike Wood

I took many jobs after we moved out of the city. From cooking to farming to even running my own auto detailing business. All of which were hard work and provided little income, just enough to make me know I needed to do something different.

The Jadeed Voices Initiative

Muslim Writers Collective | Posted 07.07.2016 | Religion
Muslim Writers Collective

Editor's Note: Each day, we are inundated with messages that shape our perceptions of Muslims and Islam. Our communities have been stripped down to o...

Cannes 2016 Shingerview: Matthew Luhn, Story Veteran, Pixar

David Shing | Posted 07.25.2016 | Media
David Shing

"People are always saying how important storytelling is, not just for film and TV, but for business as well. But what they really should be saying is ...

Story -- The Empty Mirror (Last Part)

Rajan Thapaliya | Posted 07.06.2016 | Books
Rajan Thapaliya

Photo: morganavery.net If tears could build a stairway, And memories were a lane, I would walk right up to heaven To bring you home again. - Anonym...

Story -- The Empty Mirror (Part: 1)

Rajan Thapaliya | Posted 07.06.2016 | Books
Rajan Thapaliya

Photo: Briozone.com There is not a day that goes by that we do not think of you. Just so you know we love and miss you, too. Our lives have all chang...

Writing from the Soul: How Your Story Defines Your Self

Suzannah Galland | Posted 07.05.2016 | GPS for the Soul
Suzannah Galland

Why do so many of us feel like our lives are fictions that need revision? It's because every one of us has a specific, unique story that we tell ourse...

The Sticker Experiment

John Peterson | Posted 06.28.2016 | Technology
John Peterson

It turns out that Americans of the modern age are no happier than you are. How could this be?

Why Every Society Needs a Cartman

Michelle Scalise Sugiyama | Posted 06.26.2016 | Science
Michelle Scalise Sugiyama

South Park is on the threshold of its 20th season: what is the source of its staying power?

Curiosity Conversations: A Chat with Harry Baker, The Sunshine Kid

Erin Smith | Posted 06.21.2016 | Impact
Erin Smith

Harry Baker is a world champion slam poet, author and TED speaker, with a knack for occasional rap battles. This combination results in a light distin...

Storytelling in Virtual Reality: The Basics

Jesse Damiani | Posted 06.16.2016 | Technology
Jesse Damiani

In the last three years, we've witnessed a boom of "Gold Rush" proportions as companies, brands, and artists scramble to develop virtual reality tools, platforms, and content, trying to figure out what will win out in this new frontier.

Seeking Light in the Shadow of Gun Violence

Noriko Nakada | Posted 06.15.2016 | Fifty
Noriko Nakada

Each school year, as my eighth grade middle school English students wind up the year, I write a graduation speech as a sample for students who are wor...

How to Make a Great Pitch for Your Startup

Soren Petersen | Posted 06.15.2016 | Business
Soren Petersen

Co-written by Tyrone Howard and Steven Bussard Stanford studies on design quality and entrepreneurial risk show that the sweet spot for startups is r...

Game of Thrones: From Shakespearean Tragedy to Superhero Flick?

David Michael Conner | Posted 06.13.2016 | Entertainment
David Michael Conner

This post contains spoilers for those who are not caught up on Game of Thrones. Spoilers are kooming. "I had, like, the worst dream ever." Call me ...

Dating is a Numbers Game, Just Ask Matteson Perry

Christine Blackburn | Posted 06.15.2016 | Los Angeles
Christine Blackburn

There are a lot of memoirs out there about dating, but few of them are by men, which is what made "Available: A Memoir of Heartbreak, Hookups, Love, a...

How to Establish Credibility Through Storytelling

Jeff Charles | Posted 06.10.2016 | Business
Jeff Charles

People are not robots. As such, loose, floating data without any kind of context or framework means very little to them. In the case of human beings, ...

10 Ways to Inspire Action Through Storytelling At Your Nonprofit Fundraiser

The Resolution Project | Posted 06.09.2016 | Education
The Resolution Project

What makes a non-profit event a success? Aside from the key metrics like funds and awareness raised, number of donors attracted and retained, sponsor ...