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Strategy&

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 10.01.2015 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

4 Roadmapping Secrets From Successful Product Managers

Brian de Haaff | Posted 09.29.2015 | Technology
Brian de Haaff

Product managers need a visual roadmap. Why? If you do not know where you are going, you cannot expect to get there -- or build a great product while you are at it.

How Strategy Does (and Doesn't) Explain Influence

Alan Kelly | Posted 09.25.2015 | Business
Alan Kelly

As described by Ovans, strategy was born out of a fascination for competition, rules of supply and demand, and an obsession for the price and pricing of hard assets. It should now focus its curiosity on the soft assets that dominate and drive the markets of all things digital.

Yogi-isms for Business Owners

Steve Sipress | Posted 09.24.2015 | Business
Steve Sipress

Yogi Berra was one of the most successful, honest, humble and likable athletes of all time -- but what he's also known for his many "Yogi-isms," his seemingly nonsensical statements that actually make a whole lot of sense, and have him widely-viewed as "the most-often quoted American."

The Product Manager Owns the Project Manager

Brian de Haaff | Posted 09.23.2015 | Business
Brian de Haaff

Have you ever worked with an awesome product manager? If so, you know that she set the vision for the product and managed the day-to-day activities of the team. She was at the epicenter of every decision and knew all the cross-functional team members like they were family. She managed the "whole" product.

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Content, Distribution, Discovery: The Royal Family

David Kleeman | Posted 09.17.2015 | Media
David Kleeman

There's good news, if you're lucky enough to get found and adopted. Kids engage more deeply than ever with favorite characters, stories and brands. They'll follow you across platforms, consume your content voraciously and share it with others.

"Revenue Insecurity" and the Freemium Death Spiral

Brian de Haaff | Posted 09.16.2015 | Technology
Brian de Haaff

A funny thing happens on the way to building a successful business. At a certain point you actually need customers who can pay you for the product or service that you offer.

The No. 1 Secret of Successful Entrepreneurs

Prema Srinivasan | Posted 09.16.2015 | Business
Prema Srinivasan

The number one mistake that most new entrepreneurs in the service industry make is to offer a huge array of services from the start - the whole kit and caboodle.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

Know Your Social Media ROI

Josh Gershonowicz | Posted 09.16.2015 | Business
Josh Gershonowicz

Social media can be a boon to your business, but finding your particular path to success can be filled with roadblocks and detours.

The Connected Planet and the Future of Business

James Canton | Posted 09.11.2015 | Business
James Canton

How does connectivity create new business or career opportunities for you? How might you capitalize on connectivity-as-a-business model to start up a new venture?

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

Future Capability Planning in Action: Bosch's Acquisition of Battery-Maker Seeo

George Bradt | Posted 09.09.2015 | Business
George Bradt

If you're not going to follow up your long-term strategic planning with future capability planning, don't even bother starting the strategic planning ...

Your Startup and the 'Why' Driven Product Roadmap

Brian de Haaff | Posted 09.04.2015 | Technology
Brian de Haaff

Product managers should be the happiest people on earth. But most companies never benefit from their product leaders' love of innovation because they are beaten down by lack of progress and sometimes hopelessness even sets in.

4 Questions Entrepreneurs Ask Before Starting a Business

Brian de Haaff | Posted 09.01.2015 | Business
Brian de Haaff

Asking questions is a sign of a curious mind. Every entrepreneur worth his salt asks many questions before starting out, and keeps asking questions throughout his journey. The toughest questions are the ones you ask yourself, so keep asking and listen carefully to your own answers.

Practical Strategy Lessons From Jimmy Carter, Jason Day And Donald Trump

George Bradt | Posted 09.01.2015 | Business
George Bradt

Strategic planning is a theoretically elegant and practically useless exercise until you actually apply resources. There's an art to knowing when to over-invest in must win situations, when to adjust as appropriate to keep things on track, and when to walk away.

Are you Managing Your Business or Leading Your Organization?

Elliot Begoun | Posted 08.31.2015 | Business
Elliot Begoun

Managing a business is very different than leading an organization. This distinction may sound subtle or merely seem like semantics. The fact is, however, that this difference is often the determinate between stagnation and growth.

Cat and Mouse: Biden Bats Us Around

Alan Kelly | Posted 08.28.2015 | Politics
Alan Kelly

While the lion that is Donald Trump roars, there's a cat-and-mouse game that can't be discounted in the run-up to 2016. Vice President Joe Biden is sounding out allies and donors as he weighs a run for the presidency.

9 Hollywood Robots That Will Never Take Over Content Marketing

Mitch Causey | Posted 08.28.2015 | Business
Mitch Causey

Robots may take over the world someday, but I guarantee this bunch won't be taking over content marketing anytime soon.

5 Questions to Ask When Leaving a Secure Job for a Fresh Challenge: Thanks UMass, Hello Babson!

Adam Sulkowski | Posted 09.23.2015 | Education
Adam Sulkowski

Many thanks to all those at UMass for support and inspiration during the past decade, and looking forward with much excitement to a new chapter with those of you at Babson!

Corporate 'Dugnad' -- CSR The Norwegian Way

Kristine Maudal & Even Fossen (Brainwells) | Posted 08.26.2015 | Business
Kristine Maudal & Even Fossen (Brainwells)

Everyone in Norway knows the word "dugnad," and most of us are accustomed to the term 'dugnadsånd' (the spirit of dugnad). The dugnad tradition has been around for a long time.

How You Must Change Your Strategic Approach Given Emerging Ecosystems

George Bradt | Posted 08.25.2015 | Business
George Bradt

We're moving to ecosystems where the people that make all the money are going to be the owners of the platforms on which the ecosystems thrive. What are ecosystems? Why are they becoming important? How then must you change your strategic approach?

One Touch at a Time: The Key to Trust in Business

Alice Savic | Posted 08.24.2015 | Business
Alice Savic

We are interconnected today more than ever. Businesses no longer only manage inputs and outputs. They are now part of an ecosystem of interdependent relationships