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How Product Managers Make a Great Impression With 1.0 Products

Brian de Haaff | Posted 10.26.2016 | Technology
Brian de Haaff

You have big plans for your product and you know that the end vision is going to rock. The trouble is, you want your customers to love your product when you release Version 1.0.

The Right Data

Jerry Nichols | Posted 10.26.2016 | Business
Jerry Nichols

Our challenge as marketers is to navigate the world of big data in order to harness the power of the right data. With this proliferation of data about seemingly each and every brand interaction, it can be both overwhelming and easy to get lost.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2016 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

5 Steps to Create a Brilliant Product Vision

Brian de Haaff | Posted 10.21.2016 | Technology
Brian de Haaff

Before you build your product, you must have a true north for where you are going, and then share a compelling story about its necessity and worth. You must start with crafting your vision.

Why Do We Build Products That Suck?

Brian de Haaff | Posted 10.20.2016 | Technology
Brian de Haaff

Is your product unsatisfying to customers? Worse, do you hate working on it? It's one thing for your customers who probably only need to tolerate it for less than an hour or so a day, but you toil away at it for 40+ hours a week.

Everything Is Not Under Control: That's a Good Thing.

Lisa Earle McLeod | Posted 10.20.2016 | Business
Lisa Earle McLeod

Do you even find yourself looking forward to that mythical time when your life is finally under control? Be careful what you wish for.

The Curse of the Platform Product Manager

Brian de Haaff | Posted 10.16.2016 | Technology
Brian de Haaff

On a group bike ride yesterday, a fellow rider shared an interesting perspective. He has spent the last several years at a well-known technology company and was recently promoted to VP of Product Management for Mobile Platforms.

The 6 Ways to Save a Failing Startup

Brian de Haaff | Posted 10.12.2016 | Business
Brian de Haaff

You might hear about successful startups so often you think the odds are on your side. But it's quite the opposite. According to recent data, just half survive five years or more, and only a third make it to 10 years. Starting a business is a risky proposition.

Renée Joslyn of CGI on the International Day of the Girl

Greg Woodburn | Posted 10.13.2016 | Impact
Greg Woodburn

One of the greatest blessings of my new role with the Clinton Global Initiative (CGI) has been getting to know, working with, and learning from Renée Joslyn, the Director of Girls and Women Integration at CGI.

The Innovator's Mindset: Envisioning the Future

James Canton | Posted 10.09.2016 | Business
James Canton

Is Google now working on artificial intelligence and deep learning to turn the web into just a more efficient search engine, or are they creating a new a type of synthetic intelligence that can predict and help our civilization?

7 'Tips' to Become a Better Creative Problem-Solver

Ulli Appelbaum | Posted 10.06.2016 | Business
Ulli Appelbaum

We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?

Living a No-Brainer Life

Michael Neill | Posted 10.06.2016 | Healthy Living
Michael Neill

As I learned more about the principle of thought, I came to see that it's actually in the nature of thought for things to first look one way and then another.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2016 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

How to Hold Onto Joy When Life Puts You Through the Wringer

Leona deVinne | Posted 10.06.2016 | Healthy Living
Leona deVinne

There are many ways to cultivate joy; here are some things you can start doing right now to inject a wee bit of joy juice.

Getting Out of the Doing

Emma Isaacs | Posted 09.30.2016 | Business
Emma Isaacs

I have spent the past week staring at blank pieces of paper and having "I don't know what to do" conversations with people I know and trust. It all started after a recent strategic planning session. There were some really good minds around that table, but that didn't make it a whole heap easier.

Why Persistence Pays Off When it Comes to Marketing

Josh Gershonowicz | Posted 09.30.2016 | Business
Josh Gershonowicz

Anyone who's ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.29.2016 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

4 Roadmapping Secrets From Successful Product Managers

Brian de Haaff | Posted 09.29.2016 | Technology
Brian de Haaff

Product managers need a visual roadmap. Why? If you do not know where you are going, you cannot expect to get there -- or build a great product while you are at it.

How Strategy Does (and Doesn't) Explain Influence

Alan Kelly | Posted 09.25.2016 | Business
Alan Kelly

As described by Ovans, strategy was born out of a fascination for competition, rules of supply and demand, and an obsession for the price and pricing of hard assets. It should now focus its curiosity on the soft assets that dominate and drive the markets of all things digital.

Yogi-isms for Business Owners

Steve Sipress | Posted 09.24.2016 | Business
Steve Sipress

Yogi Berra was one of the most successful, honest, humble and likable athletes of all time -- but what he's also known for his many "Yogi-isms," his seemingly nonsensical statements that actually make a whole lot of sense, and have him widely-viewed as "the most-often quoted American."

The Product Manager Owns the Project Manager

Brian de Haaff | Posted 09.23.2016 | Business
Brian de Haaff

Have you ever worked with an awesome product manager? If so, you know that she set the vision for the product and managed the day-to-day activities of the team. She was at the epicenter of every decision and knew all the cross-functional team members like they were family. She managed the "whole" product.

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.22.2016 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Content, Distribution, Discovery: The Royal Family

David Kleeman | Posted 09.17.2016 | Media
David Kleeman

There's good news, if you're lucky enough to get found and adopted. Kids engage more deeply than ever with favorite characters, stories and brands. They'll follow you across platforms, consume your content voraciously and share it with others.

"Revenue Insecurity" and the Freemium Death Spiral

Brian de Haaff | Posted 09.15.2016 | Technology
Brian de Haaff

A funny thing happens on the way to building a successful business. At a certain point you actually need customers who can pay you for the product or service that you offer.

The No. 1 Secret of Successful Entrepreneurs

Prema Srinivasan | Posted 09.16.2016 | Business
Prema Srinivasan

The number one mistake that most new entrepreneurs in the service industry make is to offer a huge array of services from the start - the whole kit and caboodle.