As a career development and executive coach, I often work with people that brand products or services for an organization but have no real awareness of their unique professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals and tell your authentic professional story.
The most accomplished people I know are barely functional at anything other than what makes them successful. It means that sometimes they're not that easy to relate to, but it doesn't make them bad people, or narcissists, or sociopaths or even unkind. They just know what's important and whose opinion counts.