Another year and another Super Bowl has come and gone. However, what's a Super Bowl without its fair share of talent, controversy, entertainment and food?
While we know the level of buzz Super Bowl spots receive, many nonprofit organizations will tell you at the end of the day, cash is king. Awareness without action is an age-old problem for those on the frontlines helping people in dire need of support.
From the standpoint of a person in childhood, domestic violence is violence between your parents, or violence towards a parent, perhaps from a significant other or a stepparent. And this violence can be physical or non-physical.
Today, the nation finally gets to stop talking about deflated balls and finally gets around to... watching some very expensive TV commercials. Of course, the Super Bowl is much bigger than touchdowns, field goals or celebratory crotch grabs; it's about the joy of a frequently divided country sharing a common experience -- deciding whether you prefer beer ads with or without cute animals. Meanwhile, that new reality show Desperate Leaders of the Western Hemisphere took a dramatic turn with Speaker Boehner claiming he told Israeli Ambassador Ron Dermer not to tell President Obama about Prime Minister Netanhayu's planned speech to Congress. It's like high school -- if the stakes were, instead of a ruined prom, nuclear war. And on Friday, Mitt Romney let some of the air out of the 2016 GOP race with his announcement that he wouldn't be assembling the old team one last time after all. It was Deflategate for the top one percent. Go Seahawks... or Patriots!
Within a matter of minutes, GoDaddy went from having a carefully crafted Super Bowl spot to having a major PR disaster. By moving quickly, GoDaddy limited the damage. This is how brand managers need to approach marketing today.
The first order question remains as to whether to advertise in the Super Bowl, but a second order question now exists: what should a brand do around the Super Bowl?
In less than one week, the Super Bowl will be here, heightened more than ever by the controversy of the past week. The New England Patriots, the AFC champions, have had to dodge some pretty heavy scrutiny and criticism after playing what appeared to be an almost flawless game last week.