Believe it or not, the biggest face-off during Super Bowl 50 isn't between Peyton Manning's Denver Broncos and Cam Newton's Carolina Panthers, but amo...
Super Bowl 50 is here, with the Carolina Panthers facing off against the Denver Broncos - but we all know that the real battle for the ages is which Super Bowl commercial will be the most meme-worthy of the night.
So what's a proud NFL fan do to prevent being a flu statistic? The same as the losing team fans should do! Common sense should prevail:
Everyone knows that half the fun of the Super Bowl is the commercials. With advertisers paying $5 million per 30-second spot, the results are usually pretty spectacular -- and often sexist, stereotypical, and age-inappropriate. This year, though, things look different.
It is Super Bowl Week. It is Super Bowl L, or for those who have abandoned their ties to the Roman Empire, Super Bowl 50. I have been around for all of these games, the first several of which were rather bland affairs, poorly played and lacking much suspense.
The Super Bowl excites different people for a variety of reasons. Some love the big game, others love the halftime show, but others can't wait to see ...
Cam and Peyton aren't the only ones feeling some serious pressure right now. Identifying the music that will be heard by millions in a Super Bowl commercial is an inspiring, yet daunting opportunity.
By Ashley Redmond, Contributor The 2016 Super Bowl is just a week away, so there are some big ...
Whether it's Super Bowl season or any time of the year, wing fans are always looking for the next wing adventure!
If you watch the Super Bowl to see the ads, pretty soon you may not have to watch the Super Bowl at all.
One year it was the "year of the woman." Last year, I called it the "year of the dad."
Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.
The consumer journey now has many touchpoints -- TV commercials are simply not strong enough to convert customers on their own. When consumers con...
Despite its attractions, the decision to advertising on the Super Bowl is complicated. For some brands, the event plays an important role. Other brands will stand aside: the investment is only justified if the event is strategically important and the brand is confident it can stand out.
With all the above positives, why might I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't sell. They cost a lot and produce questionable returns to those that pay for them.
It's almost time for Super Bowl fans to settle in front of their massive-sized flat screen TVs and enjoy their favorite part of the big game: the commercials.