The first order question remains as to whether to advertise in the Super Bowl, but a second order question now exists: what should a brand do around the Super Bowl?
The outpouring support for Marshawn Lynch over the last few weeks stands in stark contrast to the way he was viewed earlier in his career as a Buffalo Bill. Then, and even following his trade to the Seattle Seahawks, Lynch was considered something of a pariah, unable to keep it together on and off the field.
Are you ready for some football? How about some team-inspired interiors? These homes are showing their Boston Patriot and Seattle Seahawk pride, but not with framed jerseys or team flags.
The NFL missed the mark in many, many ways. But that doesn't mean they can't rectify those mistakes as they gear up for a new season. Moreover, the NFL inadvertently launched a national dialogue around domestic violence -- a dialogue that we all need to continue.
The perpetuation of the Super Bowl myth has potentially harmful consequences. By making the domestic violence about the date on the calendar rather than the reprehensible act itself, the game becomes yet one more excuse in the arsenal of apologies for domestic violence.
With a playbook equipped with these five strategies, marketers will be well prepped for any game-day blitz or deflated footballs that might come their way.
With so many Super Bowl advertisers pre-releasing or teasing their advertising before the game, the commentary and speculation has been at full tilt. But I have to say, it's all leaving many people asking -- where's the magic?
With only a couple days to game time, the clock is ticking on your big game party prep! Is your home ready for a crowd of cheering party-goers and guests to come get their game on?
As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/Ponturo Group, to get his take on the formulas that will ultimately define this year's advertising winners and losers.
Why do I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't work. They cost a lot and produce questionable returns to those that pay for them.
I know it's still too early to really judge what we will see, and I may certainly be wrong... but I thought it would be fun to throw out three predictions for 2015 Super Bowl advertising that I'm betting we'll see. I'd rather bet on this in Vegas than on who will actually win the game.
Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.
On the surface, having a few spots left over in late November doesn't seem like a big concern. For a typical show, this would indeed be the case. The problem is that the Super Bowl isn't a typical show.
You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.
My husband doesn't look like Zac Efron. But he looks like Prince Charming to me. And he does the dishes. And brings me a cup of tea every night.
So Coke's commercial truly reflects our nation's past, present and future. What's wrong with that?