You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.
My husband doesn't look like Zac Efron. But he looks like Prince Charming to me. And he does the dishes. And brings me a cup of tea every night.
So Coke's commercial truly reflects our nation's past, present and future. What's wrong with that?
In the past, advertisers' hard work was over before kickoff. But the recent through-the-roof levels of social media engagement proved that those days are over.
That is what's so sad about the Dylan commercial. The man is pitching a product that is the antithesis of today's cool. In an age where high mpg's are the ultimate status symbol for cars for those who understand cool, Dylan's peddling a car for "the zoom and the roar and the thrust."
So how in the world is it possible that JohnnyOptimist was able to predict this? Did he have or get inside info? Is he truly a psychic? The answer is none of the above.
Coca-Cola featured the Native American language Keres in the ad, a fact that probably went unnoticed by all but around 11,000 people who actually speak this ancestral language. The song lyrics did not even exist in Keres prior to the Coca-Cola project -- they had to be translated, which was no small task.
Coca-Cola's advertisement and the responses to it demonstrate a greater need for a greater dialogue among and about the diverse groups that make America.
I could not help but be in awe of Coca Cola's "America The Beautiful" commercial. The spoken and visual messages were spot on. What, a diverse America? We speak different languages? Beautiful. I thought society was ready for a message of diversity.
Each year in late January, we have a short-lived debate about the objectification of women in advertising as corporations spend big dollars on their Super Bowl moments. Let's not forget that one of the root causes of domestic violence and sexual assault is the objectification of women.
Here's what I loved about that ad: It wasn't just multiracial people drinking cans of Coke. It integrated the languages and sounds that help make America beautiful. Whatever you think of Coca-Cola and its products, it's hard not to celebrate the ways in which the diversity of America is truly integrated into the ad.
Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.
Beyond stirring more drama than the lopsided Seahawks win, why did the "America is beautiful" meme matter?
Imagine my surprise when I found that my little machine was caught up in a swirling conflict involving the SodaStream Corporation, the international NGO Oxfam, Scarlett Johansson and Israeli-Palestinian relations.
I'm glad I went -- 80,000 happy and screaming fans reminded me that we watch the game because of what it is, and everything else around it builds and adds to the culture of the whole -- including the half-time show and the ads.
I'll just mention one, which (for me) stood out as the best, and probably got the most attention -- that would be Chrysler's ad with, of all, people, Bob Dylan.