In just announced Q2 earnings, Facebook rocketed past analysts' expectations with quarterly ad revenue hitting $6.24 billion compared with $5.8 bill...
By John Snyder, Grapeshot, CEO As a Brit in America, Super Bowl Sunday is one of my favorite days of the year. In a fragmented world, there still i...
There's been pretty vocal criticism that this year's Super Bowl buffet of advertising didn't quite cut it. Sure, there was creativity (Puppy Monkey Baby), technology (New Money), and sarcasm (TJ Miller), but was there true entertainment and engagement?
The days of watching a prime time show and discussing it over the water cooler the following day are rapidly disappearing. We will choose what we want to watch and when we want in an ad-free utopia.
Super Bowl 50 was a boring game. Most of its commercials were too. Like the poor guy in AstraZeneca's opioid-induced constipation ad, I kept longing for something truly big to happen, but I too was poop out of luck.
On a typical day, most people would immediately change the channel when their favorite program ended and the commercials started rolling. For television, it takes one really special event to make Americans pay attention to ads.
By game's end, Peyton Manning had morphed from classy Super Bowl champion and future Hall of Famer into his dreaded alter ego: a cheesy pitchman I call Peyton Branding.
Watching the Super Bowl commercials this year, I kept asking myself if perhaps, finally, we've won. Of course when I say "we" I mean any non-white, non-male American, and by "won" I mean that we were not the butt of every cheap joke
The Super Bowl just ended -- the Broncos upset the favored Panthers, in what was for some an exciting game (for me, anyways). I ate way too much -- way, way too much, had a great time with my friends, and joined over 100 million people around the world.
Believe it or not, the biggest face-off during Super Bowl 50 isn't between Peyton Manning's Denver Broncos and Cam Newton's Carolina Panthers, but amo...
Super Bowl 50 is here, with the Carolina Panthers facing off against the Denver Broncos - but we all know that the real battle for the ages is which Super Bowl commercial will be the most meme-worthy of the night.
So what's a proud NFL fan do to prevent being a flu statistic? The same as the losing team fans should do! Common sense should prevail:
Everyone knows that half the fun of the Super Bowl is the commercials. With advertisers paying $5 million per 30-second spot, the results are usually pretty spectacular -- and often sexist, stereotypical, and age-inappropriate. This year, though, things look different.
It is Super Bowl Week. It is Super Bowl L, or for those who have abandoned their ties to the Roman Empire, Super Bowl 50. I have been around for all of these games, the first several of which were rather bland affairs, poorly played and lacking much suspense.
The Super Bowl excites different people for a variety of reasons. Some love the big game, others love the halftime show, but others can't wait to see ...
Cam and Peyton aren't the only ones feeling some serious pressure right now. Identifying the music that will be heard by millions in a Super Bowl commercial is an inspiring, yet daunting opportunity.