I'm hoping that there will be a tipping point whereby our society becomes bored with the tasteless, the lowbrow, the common vulgarities that have seeped into our popular culture.
Most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. And then there's Tongal.
Parents must understand the psychology behind food-related advertising to children, get wise to current formats, and initiate consumer action. Turns out, a generation of kids has been taught that food is fun, rather than fuel.
In business, we need to make sure that we are tapping into as many of the senses as possible so that we can really connect with our audience. The more pleasurable the experience is for our audience, the better.
This commercial seemed to steer clear of racist representations focusing instead on a car-full of enthusiastic, elderly friends enjoying a kick-ass night on the town. The ad, however, felt "wrong" for reasons that I'll lay out below.
Like most teenagers, I sat down this year with my family to watch the Super Bowl. As the game wore on, and woman after woman strutted across the screen in her underwear, I became disgusted at what I saw.
Dissing nerds is as American as apple pie and NFL football. Sadly, I have a feeling that Walter is going to make a return at next year's Super Bowl. In the meantime, I won't be visiting the Go Daddy site anytime soon.
Here was a woman having a tongue-to-tongue kiss with a man on a program that is watched by millions of children. I know my children were watching and I felt uncomfortable.
These commercials are costly to produce and the Super Bowl slots are expensive to buy. Are advertisers so shaken by the money they need to dole out that they can't see the world around them, the world of today?
Are you more or less likely to buy the product? Hyundai draws the strongest reaction: 15 percent are more willing to buy the car and 20 percent are less willing to buy the car.
I want my son to be able to retain his innocence for a while, and I want him to be able to watch sports without having to cover his eyes. Sports is about the thrill of victory. The agony of defeat. Teamwork. Excitement. Competition. Not advertisements intended to shock.
By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.
For 120 seconds, Harvey, the late and distinguished radio figure who for decades delivered the news in the most intriguing manner, articulated an honoring tribute to farmers across the America.
Americans saw our troops at 4 a.m. Afghanistan time standing at attention while our national anthem was sung in balmy New Orleans and while a driving snowstorm was battering their tents at Camp Courage.
The Super Bowl is all about champions -- this year it was the Baltimore Ravens. The cheetah could use more corporate champions that are as excited about saving cheetahs in the wild as they are about putting them in their product advertisements.
Social media addicts like me are used to sharing live events via every possible social channel. From tweeting about Baltimore Ravens' Ed Reed's interception to sharing opinions about commercials, that's what live events are all about.