I want my son to be able to retain his innocence for a while, and I want him to be able to watch sports without having to cover his eyes. Sports is about the thrill of victory. The agony of defeat. Teamwork. Excitement. Competition. Not advertisements intended to shock.
By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.
For 120 seconds, Harvey, the late and distinguished radio figure who for decades delivered the news in the most intriguing manner, articulated an honoring tribute to farmers across the America.
Americans saw our troops at 4 a.m. Afghanistan time standing at attention while our national anthem was sung in balmy New Orleans and while a driving snowstorm was battering their tents at Camp Courage.
The Super Bowl is all about champions -- this year it was the Baltimore Ravens. The cheetah could use more corporate champions that are as excited about saving cheetahs in the wild as they are about putting them in their product advertisements.
Social media addicts like me are used to sharing live events via every possible social channel. From tweeting about Baltimore Ravens' Ed Reed's interception to sharing opinions about commercials, that's what live events are all about.
Most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling. I would argue that these ads do not drive sales; rather, they create unhappy customers.
With its 60-second spot "The Brotherhood," Budweiser has scored the first goal of Super Bowl XLVII.
What does it mean to be "global"? Are we talking values? Experiences? Merchandise? All of the above?
By Michael Beckel...
The national obsession with this three hour on-field battle has long mystified me. I simply don't get it. I care even less about wanting to get it. Thank goodness for the commercials.
Two things are happening in this year's race to Super Bowl advertising greatness: 1. Early social buzz and engagement are critical. Nearly everyone'...
Advertisers will do anything to make sure their commercials are the most talked about on Monday morning, which means sex, violence, and a general disregard for the millions of kids watching with their families.
In years past I've tended to criticize how people can put so much energy into an event that's just a game. But this year is different. This year I find myself hoping that one team comes out on top: the Baltimore Ravens.
The Super Bowl is no longer a football game. It's an eyeball magnet for advertising. Ad Age reports that last year 48 minutes of the Super Bowl was commercials and network promos. That is 12 minutes short of actual playing time.
With so many people watching -- and watching the commercials, what can we learn about ourselves by what advertisers are trying to sell us, and the tactics they use to get us to identify with their brand?