We know that the Giants can win a Super Bowl; they won one less than two years ago. And if the team can properly execute their draft, they could easily be contending for their third Super Bowl in less than a decade next season.
Numbers are powerful entities -- understanding them, controlling them, manipulating them can teach us a lot and give us an edge -- but in the end, without the stories in front, behind and on the sides, they simply remain numbers.
Are you more or less likely to buy the product? Hyundai draws the strongest reaction: 15 percent are more willing to buy the car and 20 percent are less willing to buy the car.
After watching the Ravens defeat the San Francisco 49ers 34-31, even I had to come to the inevitable conclusion that Joe Flacco is an elite quarterback.
When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.
By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.
Americans saw our troops at 4 a.m. Afghanistan time standing at attention while our national anthem was sung in balmy New Orleans and while a driving snowstorm was battering their tents at Camp Courage.
Social media addicts like me are used to sharing live events via every possible social channel. From tweeting about Baltimore Ravens' Ed Reed's interception to sharing opinions about commercials, that's what live events are all about.
In the immediate aftermath of the Super Bowl, a reporter asked Lewis, "How does it feel to be a Super Bowl Champion?" He responded "When God is for you, who can be against you?" This sets up a dangerous dualistic approach where you're either on God's side or not.
When the Superdome went dark for over half an hour, and the Baltimore Ravens had a 22-point lead over the San Francisco 49ers, there were many theories flying through the social media landscape as to what caused it.
There is value in using the Super Bowl as an opportunity to spend time with family and friends. But as a society we should be mindful of the cult-like traits of groupthink, tribalism and consumerism.
If they are taking a stand against sports or commercialism or whatever it may be that is against the grain, we, the mainstream suckers that we are, should make sure to click "like" or comment "good for you, you unique person."
Stevie Wonder at the top of his game singing Ribbon in the Sky to his newly engaged daughter, backup singer Aisha Morris, then grilling her fiance about his intentions made the Bud Light Hotel concert Super Bowl eve a tough moment to top.
As a public service to those who know that the Super Bowl is being played but wonder what all the fuss is about, here is Outsports' annual "Super Bowl for the Clueless," the gay guide to the big game.
In honor of the Big Game, here's how to incorporate some team spirit into your Big Day!
Advertisers will do anything to make sure their commercials are the most talked about on Monday morning, which means sex, violence, and a general disregard for the millions of kids watching with their families.