In the past, advertisers' hard work was over before kickoff. But the recent through-the-roof levels of social media engagement proved that those days are over.
Bilingualism is the proud voice of the U.S. with a growing percentage of children growing up bilingual and multilingual. For these kids, bilingualism is just as American as French fries, apple pies and pizza. And then add in some curry, tagine and tamales too.
That is what's so sad about the Dylan commercial. The man is pitching a product that is the antithesis of today's cool. In an age where high mpg's are the ultimate status symbol for cars for those who understand cool, Dylan's peddling a car for "the zoom and the roar and the thrust."
The kind of individualist framing inherent in shaming endeavors, though it certainly highlights the existence of deeply racist people, simultaneously hides the ways that racism is a key structural component of American culture, infiltrating its institutions, organizations, and citizens. This is detrimental to the larger antiracist project.
Janet Jackson exposes one breast for half a second and her brand is vilified beyond repair, while a decade later lead singer Anthony Kiedis and bassist Flea expose their breasts for minutes, not seconds, and the American pubic deems it business as usual. Something does not add up here.
Last Sunday delivered a swinging pendulum of emotions. On one extreme was Seattle's stirring Super Bowl trouncing of Denver. In addition to what I'm told was good defense, it turns out that one of the Seahawks' not-so-secret weapons was yoga and meditation. Coach Pete Carroll had wondered what effect building an organization that "really cared about each and every individual" would have on his team's chances. Question answered. On the darker side of the ledger was Philip Seymour Hoffman's tragic death. He captured the public imagination both in life, where he found the full humanity of every character he played, and in his death, which crystallized the growing sense that something is very wrong in a culture rife with addiction. Indeed, from 1999 to 2012, drug overdoses skyrocketed 102 percent, and became the leading cause of injury or death. There's no easy fix, but connecting with the empathy to be found in Hoffman's on-screen legacy is a start.
You sit there, looking around the opera house, maybe, or maybe even getting a little sleepy, or thinking of something else, and then it hits you -- beauty --and you're slammed into something that I can't quite explain.
So how in the world is it possible that JohnnyOptimist was able to predict this? Did he have or get inside info? Is he truly a psychic? The answer is none of the above.
And while Super Bowl commercials have certainly changed a great deal over the past 30 years -- higher-definition footage, greater costs, more puppies, less clothing -- there's still a lot of things that haven't changed.
The Super Bowl and the weeks leading up to the big game gave us plenty of material to discuss with the boys. Sure, there are lessons that we can all learn from the Super Bowl -- lessons about being a good sport or how practice pays off. But there were also some players in the final game that can be used as teaching tools for our teens.
There is nothing inherently wrong with abolishing the point-after conversion, but if the NFL is going to make changes to its product, it should worry more about abolishing perfectly legal plays that enhance the risk of player concussions.
Coca-Cola featured the Native American language Keres in the ad, a fact that probably went unnoticed by all but around 11,000 people who actually speak this ancestral language. The song lyrics did not even exist in Keres prior to the Coca-Cola project -- they had to be translated, which was no small task.
Coca-Cola's advertisement and the responses to it demonstrate a greater need for a greater dialogue among and about the diverse groups that make America.
The Super Bowl and the weeks leading up to the big game gave us plenty of material to discuss with the boys.
I could not help but be in awe of Coca Cola's "America The Beautiful" commercial. The spoken and visual messages were spot on. What, a diverse America? We speak different languages? Beautiful. I thought society was ready for a message of diversity.
For a country that considers itself the world's superpower, its citizens are shockingly deficient when it comes to having a knowledge of foreign languages.