Keep this in mind the next time you go shopping, and consider some of the following store products versus their competing name brands. You'll be surprised how well they measure up, and how much money you'll save.
CHICAGO -- Retailer Target reckons its crown has been stolen in conventional TV marketing - but it sees a chance to reclaim it in digital. "We are a...
Only Sunday escapes without a retail handle. But you can bet your bottom dollar it won't be a day of rest for retailers. The relentless run continues towards Christmas and beyond, as merchants race to extract as many dollars from consumers as possible and keep their stakeholders happy.
The shorts in my original posts are just a symptom of the problem. With this documentary we want to find out how this happened, how it became acceptable to dress our children and market to them as if they are adults, so that maybe we can find a real way to solve it.
iJustine, a pioneering innovator in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also ...
I hate that there is even plus-sized versus regular-sized in the first place. It's one of the last acceptable forms of segregation and judgment. Yes, I said segregation. It's only been in the last couple of years that women over a size 14 were even allowed to shop with everyone else.
While all of us are at risk of becoming a victim of identity theft this holiday shopping season, there's an even bigger problem. It not only pre-dates the digital era, it was around long before credit cards: It's spending more than you can afford.
The success or failure of an innovation lies therefore no longer in Alex from Target, his cuteness, or the humor that is portrayed in the photo, but rather in the hands of multiple actors who may deal with Alex very differently. Some people will adore him. Others will caricature him.
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.
It's hard not to marvel at the multifaceted arc of Michael Graves' 50-year career -- and three events this fall will allow his followers to do exactly that.
I'm exposed to a lot of "design." I have watched dozens of designers re-design broken homes. And while they do make those homes work better, they seem to rely on lots of slick finishes and design parlor tricks.
Children are not sexual. Exposed skin is not sexual. Children with exposed skin are not sexual. Children are children.
I went back to Target today with my daughter after my discussion with them. I wanted to take pictures to document the current state of the clothes in their children's and juniors' departments so that I can look back in a few months and see how much of a difference our voices have made. Hopefully we will see a lot of change very soon. This is what I found today.
Cybercrime is a massive multinational industry that regularly makes many attempts to breach major institutions. Why so many of those efforts have been succeeding lately, on such a large scale, is due partly to how smart an organization needs to be to defend against them.
Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.
Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.