Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
After spending five minutes of my life that I'll never get back again trying to politely get rid of a slick-talking dude who'd phoned, intent upon selling me seasons tickets to the opera, I asked my Facebook pals "What's the best way to deal with telemarketers?"
here's been a huge spike in robocall scams in the U.S. over the past few years. In fact, the Federal Trade Commission (FTC) gets more then 200,000 complaints every month about this widespread problem. Here's what you should know, along with some tips that can help you protect yourself.
I've had lots of experience with telemarketers. I've probably received, conservatively, 500 telemarketer calls. Here are 12 things I've done, listed in descending order -- from most rude, to least rude -- to get rid of them.
Mr. President, you are my Kennedy, my Reagan. It was you who made me interested in the political discourse, and what our government is doing. It was you who made me register to vote the first chance I could, even though it was not an election year.
When the Do-Not-Call Implementation Act was passed, it was supposed to herald a new era of silence -- but based on the number of unsolicited calls our household still receives nearly a decade later, I'd say the law has had only mixed success.