If you want to have a successful newspaper or magazine or political campaign or online store, for that matter, you have to be able to communicate in video. Video literacy is as essential to the arrival of the Internet and smartphones as print literacy was to the arrival of the printing press 500 years ago.
That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.