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The Pepsi Refresh Project

Check Out What Pepsi Refresh Project Winners Have Done To Promote Art & Music -- And Vote To Fund More! (PHOTOS)

Posted 08.09.2011 | Impact

Since 2010, Pepsi has been on a mission to dole out $20 million in grants through its Pepsi Refresh Project to non-profits, businesses, and individual...

Check Out Past Pepsi Refresh Project Winners -- And Vote To Fund The Next Inspiring Ideas! (PHOTOS)

Posted 12.22.2011 | Impact

Since 2010, Pepsi has been on a mission to dole out $20 million in grants through its Pepsi Refresh Project to non-profits, businesses, and individual...

Who's Winning the Social Cola Wars? It's March Madness and the Battle Is On

Beverly Macy | Posted 05.28.2011 | Technology
Beverly Macy

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

How Pepsi Fell Behind Coke

Ad Age | Posted 05.25.2011 | Home

Pepsi lost the cola war last week. It's debatable whether the brand was defeated or unwittingly surrendered by abandoning tried-and-true advertising ...

Cultivating Contagion in the Social Media Sphere

Rishi Dave | Posted 05.25.2011 | Technology
Rishi Dave

Direct conversations with your customers are incredibly powerful, but the seeming lack of control can be unnerving. So how can you engage at a meaningful level?

The Face of Dogfighting; Chance to Save Other Animals from Abuse

Wayne Pacelle | Posted 05.25.2011 | Green
Wayne Pacelle

I need to begin this blog with a strong warning. What you are about to see is a tragedy. Worse, it was a preventable tragedy. It is a story that puts ...

Help Pepsi Give Back to Primates

Brenda Scott Royce | Posted 05.25.2011 | Green
Brenda Scott Royce

Having used apes to entertain and promote its products, it seems fitting that Pepsi should direct some of its charitable spending toward caring for these creatures. But it's not up to Pepsi, it's up to you!

Why I Stopped Asking You to Vote for NeighborGoods in the Pepsi Refresh Challenge

Micki Krimmel | Posted 05.25.2011 | Impact
Micki Krimmel

The allure of $50,000 to support NeighborGoods was difficult to ignore, but after months of fruitless work, I will no longer be asking anyone to vote for us in the Pepsi Refresh challenge.

The American Idol Of Philanthropy?

Terry Kaye | Posted 05.25.2011 | Impact
Terry Kaye

My mother died of cancer. A delay in care caused by her insurance company caused the complication that took her life. My foundation wants a world where everyone has access to high quality care.

What We Can Do To Stop Childhood Obesity | Posted 11.17.2011 | Healthy Living

Rick will be using his $25K grant to push forward his Taste Buds program, where he drives around in a truck full of fruits and vegetables to different...

You Can Help Children With Autism by Voting for Generation Rescue!

Jenny McCarthy | Posted 05.25.2011 | Impact
Jenny McCarthy

I want to be able to help all families struggling with autism and provide them with the support of Generation Rescue. Our goal is to turn awareness into action and you can be part of it.

Crowd (fill in the blank) is Good for Giving

Dennis Whittle | Posted 05.25.2011 | Impact
Dennis Whittle

Recent philanthropic campaigns from several companies and foundations have demonstrated the power of crowdsourcing and crowdfunding. One of the most impressive of these has been the Pepsi Refresh Project.

Putting the Social in Social Responsibility

Marian Salzman | Posted 05.25.2011 | Business
Marian Salzman

I'm not saying we ditch the corporate altogether. But companies must adopt small, meaningful, real-time social media practices, too. Transparency and accountability are the watchwords right now.

Pepsi's Refresh Everything Vs. Coke's Live Positively: Which Soda Wins The War? (POLL)

HuffPost | Claire Grinton | Posted 05.25.2011 | Impact

For years, Coca-Cola and PepsiCo have been at odds in the beverage category, pushing each other forward in the race for market share, innovation, and ...

Demi Moore and Kevin Bacon Do Good in a Battle for Charity

Jason Pollock | Posted 05.25.2011 | Impact
Jason Pollock

Pepsi is investing more than $20 million this year to fund great ideas, big and small through the Pepsi Refresh Project. Join today and your vote will help great ideas become a reality.

End World Hunger With Soup (Really!)

Paul Katz | Posted 05.25.2011 | Impact
Paul Katz

Jamie and Lynn Klein, husband and wife co-founders of Soup Kitchen, Inc., have found a way to end world hunger. For every portion their company sells, an additional portion is donated to a shelter.

The Super Bowl Slippery Slope: Advertising and Free Speech

Marcia G. Yerman | Posted 05.25.2011 | Media
Marcia G. Yerman

I have to start off with an admission. I haven't watched the Super Bowl in over twenty years. Bone crushing violence does nothing for me. I prefer...