While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.
To say that Tiger Woods will make a comeback and that he will break Jack Nicklaus' record for the most major championship wins would be a huge stretch and probably untrue. In fact, Tiger himself doesn't even know what the future holds.
It used to be that guiding a pro athlete toward better performance was easy. They would be missing some obvious component of a wor...
What happened to Rafael Nadal, in his loss to Fabio Fognini in the third round of the US Open is what everyone is afraid of: falling from a great height. It, in fact conforms to Aristotle's definition of tragedy which is the fall of a man of high position.
It's time to leave Tiger Woods alone. I personally hope he can find his way out of whatever has him down right now. I hope he starts winning golf tournaments again. I hope he wins another major and comes closer to breaking Nicklaus' record.
Unlike spokespeople that age, die, have affairs and do other things that can damage your brand, mascots are ageless brand representatives that help your target audience develop a closer relationship with your products.
Watching someone who was once so great, no matter your opinions of him as a person, fall to the point that he has, is not easy, but observing a childhood idol plummet to these depths is undeniably painful.
Why? Why must everyone continue to beat up on the guy? This is a person who did so much for golf. He changed so much about golf for the better, but now he's everyone's punching bag. Instead of throwing him out in the trash and treating him like garbage, why don't we help him?
Another major championship has come and gone, and it was another major disappointment for Tiger Woods. At the U.S. Open held at Chambers Bay outside of Seattle, Woods ballooned with an opening round 80 followed by a 76 on Friday and was cut from play for the weekend.
In the first round Carlsen lost on time in a winning position against Veselin Topalov. The 40-year-old Bulgarian grandmaster turned this lucky break into first place with a string of victories reminiscent of his triumph at the world championship tournament in San Luis in 2005. In the last round Topalov held Vishy Anand, 45, to a draw.
Nadal is in a spot where people use the words 'won't' and 'still when describing his form. 'He won't win another French' or 'he's still a threat' is what they say now and what they'll continue to say until he retires.
Earl Woods said he made it clear his purpose was "not to raise a golfer. I wanted to raise a good person." Despite the bad reputation that follows Tiger these days, here's proof that there's still a good person living inside of him.
A fanciful, fantasy exchange between Mr. Smooth and Mr. In Control after Tiger Woods finished his worst performance at the Players Championship Tiger...
Every year it seems less and less likely that Tiger will catch Jack. He certainly lost his way both professionally and personally. But I bet there are a lot of people Tiger's age that, like me, would love to see him win at least once more.
Champions like Tiger Woods are always charting and changing their course to be certain everything is on track. Tiger didn't just come to Augusta because it was the popular thing to do. He wouldn't have showed up if he wasn't ready to win. He came to win and he's prepared to win.
With a simple tweet on Friday afternoon, Tiger Woods shifted the secondary market for 2015 Masters tickets. Woods announced his participation in the tournament and prices immediately started going up, at least for the first two rounds.