Friday night, PGA Tour rookie Charlie Beljan was wondering if he'd live another day. On Sunday afternoon, he was standing in the winner's circle of the Children's Miracle Network Hospitals Classic just outside Orlando, Fla.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.
Advertising, marketing, events, websites, apps, merchandise -- all based on the character of the heroic figure -- mean real job losses, real cancelled orders and real lost revenue.
Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.
Whether you like Tiger Woods or not, there are lessons we can all learn from his time on the course, and it's not always those times he has wowed us with his unbelievable play -- but rather, the times he hasn't performed at his best.
As the final match reached Medinah's 17th hole, it was still unclear who'd be drinking champagne and who'd be flying back in shame, one thing though was certain -- this would be a Ryder cup to remember.
The Washington Nationals clinch the first Washington baseball postseason appearance since 1933. The Cincinnati Reds also clinch a postseason berth.
The Poltergeist Phenomenon is the first and only non-fiction book by Michael Clarkson. He says, "I would stress that I don't believe there's solid proof for them, but I would not say I don't believe in them."
I finally figured out what I love most about Roger Federer, even more than his elegance and class on the tennis court: His wife isn't beautiful.
There is no other sports event in Boston where the very, very best compete with the stakes so high and the calendar marked with X's with four straight days of competition guaranteed in writing.
Even the most savvy golf aficionado might struggle to explain the PGA Tour's FedEx Cup system to determine the PGA Tour Champion, now in its sixth year.
Armstrong might lose his seven titles, but he seems confident that he is in little danger of losing anything else. The public has become so inured to doping stories now that it pretty much assumes every athlete takes something or other in the race to the top.
"I was never that serious about my career, in terms of firing agents, pushing for jobs, things that like. Kids today are a lot more savvy. I was happy with what came along."
While the internet was buzzing over Michael Phelps' 22 Olympic medals and Jim Furyk's epic collapse at Bridgestone, John Daly was quietly putting together his best tournament in years.
If Tiger Woods wins the PGA Championship this weekend on The Ocean Course in Kiawah Island, S.C., they should put his given name on the trophy -- Eldrick.
In case you have been too busy reading the news about world events, the election, weather catastrophes, you might have missed that Kristen Stewart che...