You've got to hand it to former Massachusetts Governor Mitt Romney. What he lacks in consistency and charisma as the 2012 Republican presidential frontrunner, he makes up for with stunning political awkwardness.
The Pawlenty proposals would create a patrician class while denying money to the government for Medicare or Medicaid. If a tornado, hurricane, earthquake or fire hits your town, too bad.
Plenty of politicians reverse course during their professional lives. But what Tim Pawlenty generally does is more troubling than your average flip flop: he only flip flops when it seems fashionable.
Sure, political commercials are often emotionally over-wrought. But it's rare to see political ads crib so overtly from other genres in order to create emotional resonance. Pawlenty's ads further blur the line between politics and pop culture.
It's hard for me to imagine that a majority of American voters would agree that what we really need in the White House is a politician who is so eager to get elected that he'll promise the far-right just about anything.
Pawlenty's announcement video really does look at a lot like the Chrysler's Superbowl commercial about Detroit with Eminem.