This week presented a unique opportunity to test consumer and voter engagement around the marketing of a major movie, "The Force Awakens", and the race for President. We commissioned a national survey to research the intersection between pop culture and politics. This survey was not only fun, but insightful. Below are the findings:
One of Hollywood's most respected character actors, Bates has been able to achieve success in an industry that is notoriously biased against certain age groups and image types. In this clip, she shares when she learned to develop tough skin in order to deal with what can often be an insensitive business.