My advice to authors is, don't get hung up about whether a specific interview will generate sales -- just take advantage of every opportunity to get the word out. And try to resist the temptation to ask your publicist "Will it sell books?"
POTUS met Lauer's bid re: "kick some butt," and raised rhetorical stakes from "butt" to "ass." (Staff checking for previous public references to "ass," this or previous presidents. Will supply.)
Americans may say they want straight-talking politicians, but we also demand the kind of political theater that makes us feel better. It's not enough to get the job done; you've also got to look like you're getting the job done.
We appeared on the Today Show to discuss the trend of celebrity vow renewals, as well as Kendra's unreleased sex tape scandal. Get the scoop here.
There's a critical lesson to be learned from the unholy trinity of Tiger, Donny and Nike because they share the most unattractive and counterproductive trait of traditional advertising: They tend to be stunningly self-absorbed.
At The Humane Society, our mission statement is "Celebrating Animals, Confronting Cruelty," but a corollary principle is celebrating people who do remarkable things for animals. The Genesis Awards is built around that idea.
Louis Rove's personal life was nobody's business until his adopted son decided to make gay rights a wedge issue in the campaigns of George W. Bush.
It wasn't until my son's death in early November 2009, that I learned of what a pandemic suicide is. Yet no one talks about it.
I found it to be interesting and worthwhile when retired NFL star and broadcaster Tiki Barber joined First Lady Michelle Obama to announce the launch of an ambitious initiative to combat childhood obesity.
One of the advantages we enjoy here in Iowa is that we get to see our presidential candidates and their families up close and personal during our cauc...
Holidays allow for programs such as The Today Show and Good Morning America to operate at their most fertile in providing what they seem to believe are highly enlightening segments.
We have a president who understands the politics of campaigning but not the politics of governing.
Tired of being unemployed, don't you agree it is time to teach every politician, regardless of party, what it is like?
While we all felt satisfied that justice had been done for the Goldman family, NBC's decision to pay for a chartered plane to fly David and Sean back to the U.S. smacks of bribery, not justice.
By Stephen Viscusi Today's just released "NY Times /CBS" poll confirms what I have been preaching in this very column for months! American individ...
My phone starting buzzing around 10:30 p.m., when I first learned that Jay Leno had featured a group my company represents at the beginning of his monologue -- Chanticleer.