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Sales Training Critical During Recession

Grant Cardone | Posted 05.25.2011 | Business
Grant Cardone

Advertising, no matter how effective your jingle or offer, has to compete with shock media, doomsday reporting, the latest celebrity scandal, reality TV and TiVo.

Advertising And Modern Minstrelsy: What's Funny About Race Roleplaying? (VIDEO)

Christine Huang | Posted 05.25.2011 | Media
Christine Huang

When is race roleplay and cultural appropriation okay? When is it acceptable, and when is it derogatory?

Let's Face It -- We're Brandwashed.

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

The Hostile Takeover of Childhood

John W. Whitehead | Posted 11.17.2011 | Healthy Living
John W. Whitehead

The media onslaught begins early, often abetted by well-meaning parents who have bought into the trendy but unfounded "smart baby" pitches from media conglomerates

In Praise of Injustice (Accentuate the Negative)

Eli Dansky | Posted 05.25.2011 | Politics
Eli Dansky

Let's restore despair and self-righteousness, along with shame/fearmongering, to their rightful places in the activist's arsenal.

The Hamsters in That Kia Soul Commercial: Why are They Funny? (VIDEO)

Mark Blankenship | Posted 05.25.2011 | Media
Mark Blankenship

You have to admire a car company that refuses to accept the less-than-ferocious image the public imposes on it. That attitude is scrappy. It's cool.

Heineken Is Just Our Friend (VIDEO)

Mark Blankenship | Posted 05.25.2011 | Entertainment
Mark Blankenship

Have you seen this new Heineken commercial, "Let a Stranger Drive You Home?" Last week, it shot Biz Markie's 1990 hit "Just a Friend" onto the iTunes bestsellers list.

What Kind of Person ARE You? Just Ask a TV Advertiser!

Jilly Gagnon | Posted 05.25.2011 | Comedy
Jilly Gagnon

It's been another long day, and all you want is to throw on your night pants, sit back with an adult beverage in hand, and act according to your target viewing demographic.

Burger Tween

Elizabeth Birch | Posted 11.17.2011 | Healthy Living
Elizabeth Birch

True Child will be dedicated to helping children -- boys and girls -- break through narrow stereotypes about what it is to be a boy or a girl in our culture to day.

The Perilous Future of TV

Nicko Margolies | Posted 05.25.2011 | Media
Nicko Margolies

The business model of TV advertising has struggled to transfer successfully onto the internet as consumers seek out ease of use and quick results for their favorite content.

TV's 15 Most Lucrative Primetime Shows

Forbes | Lacey Rose | Posted 05.25.2011 | Media

To determine which TV series generate the most money, we turned to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending....

"America, Is That Really You?"

Andrew Sargus Klein | Posted 05.25.2011 | Entertainment
Andrew Sargus Klein

When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.

Ad Research: From Obama Political Ads to Cheese-Flavored Snacks

Mike Smith | Posted 05.25.2011 | Politics
Mike Smith

Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?

Infomercials Hit Prime Time As Ad Market Slows

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011 | Media

It is a sign of just how bad the advertising market is: infomercials are running during network prime time, filling slots that automobiles and banks o...

The Final Jack Myers Media Business Report. It's Time to Get Into the Game.

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Our industry is faced with an advertising depression, a rapid acceleration of media fragmentation, and audience shifts to non ad-supported media.

Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

The TiVo Imperative: Educate and Entice Viewers to "Want to Watch" Commercials and New TV Series

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

While broadcast networks have been ambitious in delivering full programming to viewers via online alternatives, they remain entrenched in traditional relationships with advertisers.

Welcome to 2009: TV, Advertising and Media Face Their Transformational Era

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

In media and advertising, we can expect bankruptcies, consolidation and disintegration of conglomerates and holding companies. The dominoes have just begun to topple.

Secretary of State Hillary Clinton: Masterstroke, Mousetrap, Or Both?

William Bradley | Posted 05.25.2011 | Politics
William Bradley

Potential Secretary of State Hillary Rodham Clinton. Is it a masterstroke by President-elect Obama? A mousetrap for the Clintons? Is it even happening at all?

Is the Future of Advertising Worth Preparing For? Classic Jack from 1993

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.

Miami Blues: Palin And National Republicans Look Like The Sad California Republican Party

William Bradley | Posted 05.25.2011 | Politics
William Bradley

Don't look now, but the national Republican Party is on the verge of becoming the California Republican Party. And that ain't a good thing -- unless you're a Democrat.

Petulant AT&T TV Ads Bother Me -- Do They Bother You?

Stephen C. Rose | Posted 05.25.2011 | Media
Stephen C. Rose

By Stephen C. Rose Since I write a political blog and have no particular brief to write about TV advertisements, I thought long and hard about doing ...

Verklin Shares Canoe Ventures' Objectives, Business Models and Challenges

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Within the next 120 days, Verklin says Canoe will release its first product, a creative versioning tool that will enable cable TV networks to divide national inventory into demographic footprints.