Advertising, no matter how effective your jingle or offer, has to compete with shock media, doomsday reporting, the latest celebrity scandal, reality TV and TiVo.
Read Whole Story
When is race roleplay and cultural appropriation okay? When is it acceptable, and when is it derogatory?
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
The media onslaught begins early, often abetted by well-meaning parents who have bought into the trendy but unfounded "smart baby" pitches from media conglomerates
Let's restore despair and self-righteousness, along with shame/fearmongering, to their rightful places in the activist's arsenal.
You have to admire a car company that refuses to accept the less-than-ferocious image the public imposes on it. That attitude is scrappy. It's cool.
Have you seen this new Heineken commercial, "Let a Stranger Drive You Home?" Last week, it shot Biz Markie's 1990 hit "Just a Friend" onto the iTunes bestsellers list.
It's been another long day, and all you want is to throw on your night pants, sit back with an adult beverage in hand, and act according to your target viewing demographic.
True Child will be dedicated to helping children -- boys and girls -- break through narrow stereotypes about what it is to be a boy or a girl in our culture to day.
The business model of TV advertising has struggled to transfer successfully onto the internet as consumers seek out ease of use and quick results for their favorite content.
To determine which TV series generate the most money, we turned to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending....
When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.
Why have not political advertising execs focused on this new neuromarketing tool for measurement and for creative planning?
It is a sign of just how bad the advertising market is: infomercials are running during network prime time, filling slots that automobiles and banks o...
Our industry is faced with an advertising depression, a rapid acceleration of media fragmentation, and audience shifts to non ad-supported media.
The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.
While broadcast networks have been ambitious in delivering full programming to viewers via online alternatives, they remain entrenched in traditional relationships with advertisers.
In media and advertising, we can expect bankruptcies, consolidation and disintegration of conglomerates and holding companies. The dominoes have just begun to topple.
Potential Secretary of State Hillary Rodham Clinton. Is it a masterstroke by President-elect Obama? A mousetrap for the Clintons? Is it even happening at all?
It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.
Don't look now, but the national Republican Party is on the verge of becoming the California Republican Party. And that ain't a good thing -- unless you're a Democrat.
By Stephen C. Rose
Since I write a political blog and have no particular brief to write about TV advertisements, I thought long and hard about doing ...
Within the next 120 days, Verklin says Canoe will release its first product, a creative versioning tool that will enable cable TV networks to divide national inventory into demographic footprints.
Get top stories and blog posts emailed to me each day..