My favorite Twitter accounts that I follow and retweet everyday are the Twitter accounts that accurately (I mean, accurately) and hilariously tweet the common thoughts, feelings, and problems that different types of people have.
Likewise, if competing brands all say they have the lowest price or the best deals, obviously only one claim can be true. The rest are stretching the truth. How do consumers find out who is telling the truth?
What Fidel Castro says has been engaging some and enraging others since before the creation of the computer or the fax machine. Despite even more pressing high-tech business, it is no surprise that this development made news.
In the past, the head of technology at a company called the shots about hardware and software that was needed to keep an organization humming. Then the world changed as technology was used to reach customers through Web sites and social networks.
"Today, I had an amazing experience at...." Discovering a tweet like the above referencing a review about you, your organization, or your brand is certainly better than: "I'll never visit / do business with / interact with / buy from...."
Why must we shout from the rooftops when our boyfriends are napping on the job? If you ever feel like tweeting the following or some variation thereof, stop -- call someone up, write in a diary, or confess to a stranger.