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Turn Your Twitter Marketing Into a Money-making Machine

Brian Honigman | Posted 06.04.2014 | Business
Brian Honigman

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their so...

5 Ways To Become an Effective Social Media Douchebag

Amil Husain | Posted 01.25.2014 | Technology
Amil Husain

This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.

What You Can Learn From These 7 Small Businesses That Are Killing It On Twitter

Posted 10.30.2013 | Small Business

If you're a small business owner, you've no doubt already spent some time stressing about what to say on Twitter... or whether to say anything at all....

Twitter's IPO: What Are Advertisers Saying?

Andrew Cherwenka | Posted 12.08.2013 | Technology
Andrew Cherwenka

Since advertisers provide 87 percent of Twitter's revenue, investors would be wise to seek their opinion before forming their own. At this stage, it's best described as cautious optimism.

Twitter Could Soon Have More Ads

Craig Kanalley | Posted 02.20.2013 | Technology
Craig Kanalley

Who's ready for more ads on Twitter? Today Twitter officially launched an "Ads API," which it says it's been testing with partners since January.

If You're Not Thinking Social, You're Not Thinking

Dean Praetorius | Posted 04.12.2013 | Business
Dean Praetorius

What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results.

Ethan Klapper

Eric Cantor Promoted Tweet Appears Alongside ... Elizabeth Warren? | Ethan Klapper | Posted 12.04.2012 | Politics

If you were to search for Sen.-elect Elizabeth Warren (D-Mass.) on Twitter Tuesday, you would have seen a tweet for someone who doesn't agree much wit...

Twitter Promoted Trends: Taking Political Advertising to the Next Level

Ericka Andersen | Posted 11.27.2012 | Technology
Ericka Andersen

What costs over $100,000 and lives for only a day? It must be something pretty valuable for that kind of cash -- something political investors would consider essential in driving their message.

Twitter Makes A New Purchase

The Huffington Post | Catharine Smith | Posted 01.24.2012 | Technology

Twitter's made another big buy, its second in the past week. On Monday, TechCrunch reported that the microblogging site will acquire Dasient, a se...

More Puts Even More Ads Into Your Timeline: What You Need To Know

The Huffington Post | Catharine Smith | Posted 11.13.2011 | Technology

As promised, Twitter has begun testing the addition of more ads in users' timelines. These ads will appear in the form of Promoted Tweets, (aka pa...

More Ads Are Coming To Twitter--Whether You Want Them Or Not

AllThingsD | Peter Kafka | Posted 11.01.2011 | Technology

Coming to some of you, in about a month: Ads in your Tweetstream, from Twitter accounts you don’t follow. In an incremental but important step...

Twitter May Add Way More Ads

Reuters | Posted 09.13.2011 | Technology

Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging ...

Report: Twitter to Place Ads in Timeline

Larry Magid | Posted 08.23.2011 | Technology
Larry Magid

I certainly respect Twitter's need to sell advertising. Without ads, the company couldn't stay in business. But the question is whether they can come up with an advertising strategy that isn't intrusive.

Twitter Starts Posting Ads In Users' Streams

The Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

UPDATE: Thanks to a screenshot from Center Networks, you can see what Twitter's in-stream ads will look like (at least on HootSuite). CenterNetworks s...

Twitter Users React To Twitter's New Money-Maker

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

The launch of Promoted Tweets in April 2010 marked what Twitter hoped would be a turning point for the site's profitability. Twitter later added Promo...

Twitter's New 'Promoted Accounts' Will Let You Pay To Woo Followers: REPORT

The Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

According to All Things Digital, Twitter will unveil a new advertising offering sometime later this week called "Promoted Accounts." All Things Dig...

What Twitter's 'Promoted Tweets' Sell For

WSJ | Posted 05.25.2011 | Technology

Some marketers say that early results are promising but that advertising on Twitter remains an experiment. Other marketers, including PepsiCo Inc.'s b...

Twitter's Promoted Tweets: Reactions To Twitter's Advertising Plan (PICTURES)

Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

At long last, Twitter has unveiled its money-making strategy. The site plans to introduce advertising for the first time ever in the form of 'Promo...

Monetizing the Realtime Web: Lessons for Twitter

Kimbal Musk | Posted 05.25.2011 | Denver
Kimbal Musk

The world is watching as Twitter announces its version of how users will interact with ads in realtime. We thought this would be a good time to share some of the insights OneRiot has learned.

Promoted Tweets: Twitter Ad Program To Draw Money From Corporate Advertising

Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

One of the biggest questions confronting Twitter has been: how will the site make money? Finally, it seems Twitter has answers. The site plans to u...

Twitter Advertising Platform: SXSW 2010 Provides Few Answers

Posted 05.25.2011 | Technology

A Twitter advertising platform was widely expected to be unveiled today, but instead co-founder Ev Williams used his keynote address at SXSW 2010 to a...

Ad Council Conversation Explodes on Twitter

Huffington Post | Posted 05.25.2011 | Media

The Ad Council is celebrating its annual dinner Wednesday night at New York's Waldorf-Astoria Hotel, where it will present Muhtar Kent, Chairman and C...