Take a trip with me down gadget lane into the world where just about anything a product marketer can dream up is now coming at you complements of today's billion dollar buffed world.
If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves.
Like most writers, I spend hours alone and doodling on my laptop, even on Saturday nights. Until recently, I had zero interest in fist-bumping people on social media, preferring to spend my time on fiction rather than fall down virtual rabbit holes.
Apparently, nobody can use the tools of technology without being shamed, scolded and cajoled by whoever squawks up to the Twitter microphone. And the powers that be shrink in the face of the online "Mob Rules" pseudo-activism
Social media has changed the way we engage with news. After the events of April 27 in Baltimore, however, it appears that the future may already be upon us. Enter the latest tool in journalists' arsenal: Periscope.
Shopping for insurance online or in person is tricky and I don't want to make this sound like a cake walk, it is not. You need to asks lots of open ended questions when speaking directly with providers and aggregating information pulled from any/all insurance comparison sites. #presson
The bottom line: If you can adopt the mindset of what matters to your customers and how you can empower them, then the rest will follow.
The financial services industry has embraced technology aggressively to drive customer reach, incremental revenue and branding, the more traditional insurance industry is still behind, but closing fast.
I make my way to the kitchen and crash into my 19-year-old, who is posing for a 'selfie' with his new haircut. "Sorry, Mom," he says sheepishly as he posts his picture on Instagram. As I dice onions for dinner, I observe my 21-year-old dancing wildly for his latest Vine video.
So you know a good cop? Great. I hope there are more out there. But racism is a system, not one person.
You can ask, but don't insist on it. Some families are connected on social media and it works for them. Some teens don't want their parents seeing everything on their pages (and will block you from seeing things, which kind of defeats the purpose of being friends). Following your teens online opens up a can of worms, and you'll have to figure out how to negotiate that new relationship.
Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, SlideShare... Whew! I'm not sure about you, but I've got more social media platform options at my fingertips than I can handle.
Laura Heywood is vivacious, entrepreneurial and full of passion. She grew up in Oakland, California and, after attending the University of Puget Sound in Washington, found herself back in California to start her career as an intern with the Sarah & Vinnie show at ALICE@97.3FM (KLLC) in San Francisco.
There was no plan, there was only "concern about animals and nature," says Gene Baur. "I wanted to do something positive it the world." He did. In 198...
If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates' delight.
Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.