Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company.
Small organizations often have a large problem. Social media have become more important for branding, awareness, engagement and business goals, but one community manager can only do so much.
Leadership is hard, especially when confronting policies and people that simply don't work anymore. Caving in to doubt and criticism just creates organizational mirages that perpetuate dysfunction.
Between Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat and more, social media has given us unfettered access to one another -- to our friends, to strangers, and for celebrities, to their fans.
Friends often ask me, on huge down market days like Friday, what I think of equities moving forward. While I have earned decent long-term returns from Apple, several ETFs, and from trading around volatile names like Twitter, I don't give financial advice for a living.
There's no question that investing in a social media strategy can pay off, if done wisely, but choosing the right applications for that investment is the tricky part.
I'm not arguing that what the Fat Jew has been accused of doing isn't wrong. Plagiarism is never okay. However, to those who say he is a talentless hack, you're only half right. So if you're looking to go after someone who is solely profiting off the ideas of others, take your pitchforks elsewhere.
Many students are using Twitter, Facebook and Instagram, but so can teachers to share learning tidbits with students and show off excellent student work with the student's and, in some cases, parent's permission.
The problem with an engine that recommends more of what you like is that it's hard for anything else to break in. Great content does often rise to the top but many powerful stories don't receive the same exposure as pop culture headlines.
Having stumbled upon the supernatural secrets during a bender in the Carpathian mountains, I am happy to now share these highly unorthodox and somewhat unethical methods with the adventurous and the tweetaholic.
urry in a Hurry was on our agenda for lunch, and we were able to fit in a nice walk to the French café on West Bow (by the castle) for supper. Carrot and fennel soup and an amazing veggie sandwich on toasted bread, was a perfect meal for a rainy Scottish evening.
Look around. Many people seem to be feeling as if they are in a profound transition, both professionally and personally. For many us, it may feel as if we have been placed on a cosmic see-saw, especially this summer.
The Metropolitan Museum of Art (Met) is the most influential museum on Twitter, and also one of the world's largest and finest art museums. The Met also employs one of the top social networking experts in the world. Sree Sreenivasan is the first Chief Digital Officer of the Met.
People will follow your page if you are providing them with interesting content that plays on their emotional heartstrings. After you have gained trust and respect in their eyes, then it's okay to promote what you are up to, but don't bombard!
Everything was better #BackInTheEighties. Well, besides the Internet, nobody wants dial up to make a comeback so the 80's can keep that one. But as far as I'm concerned, everything else was better.
One minute you're cropping your profile picture, the next minute 50 friends from high school you don't care about are inviting you to the "Boston Tea Party" whatever the hell that is.