Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
Customers have always been the compass of how successful businesses operate; business exists to serve the customer - it always has and it always will....
In July, Johnson announced proudly that he had inked a deal with St. Martin's Press, a veteran New York publisher and part of the global giant Macmillan.
Ferguson is a very small town, and given the media's reluctance to properly cover the story, the recent unrest could not have received national attention without people sharing their stories on Twitter.
From my meditation teacher/practitioner perspective, I see ALL of these aspects as incredibly good, good, good and believe that meditation, dear millennials, is not only something that gels with what you already got goin' on... but it can help you navigate some of your biggest challenges.
Best Buy was already a part of the Serial world by sheer chance -- they just chose to acknowledge that connection with a tongue in cheek. The only self-interest that the company can be seen to be pursuing here is relevance, which by no means translates directly into profit.
I've decided it's time to fight back and take action against my digital overlords. However, the reality is I actually love these digital distractions, so rather than going cold turkey, I've come up with a realistic 12-step plan to a healthier and more productive life in this digital world.
Bombardment is a funny word. First of all, if you say it without thinking about what it means, it just sounds ridiculous. Bom-bard-ment. How strange. ...
Did you know that you could purchase Instagram followers for just a couple of bucks? Social networks are aware of this new phenomenon, and they are clamping down on this questionable practice because some believe it deceives fans.
Let us suppose that somewhere there may be a valid reason, in spite of twenty-plus alleged victims, for which one refuses to believe Bill Cosby has ever harmed a woman -- conspiracy is simply not one of them.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
The Metropolitan Museum of Art (Met) is one of the world's largest and finest art museums. As the the world's largest encyclopedic museum representing...
I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...
Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.
Today, successful brands create social movements around themselves: the key proposition is not 'buy me' but rather, 'join me.'
The more we talk about mental illness the same way we talk about physical illness the faster the perception and stigma will change. Your story, or a loved one who has had a victory over mental illness or addiction can inspire others.