The partnership is mutually beneficial for the companies in play--Google will get to improve their user experience, while Twitter will get some extra visibility from online searchers--but it's also beneficial for your company, as long as you know how to address the change. There are several strategies you can adopt to take advantage of this new deal:
For millennia, man has put his foot in his mouth. Twitter didn't invent the inappropriate joke and employees have ranted about their bosses long before Mark Zuckerberg started Facebook.
Twitter's troll problem is not new, and by their own admission it has been a huge issue. Twitter is a private platform, just like comment sections in news outlets, so it can control the trolling any way it wishes, but it hasn't.
Sit down and think about it. Why are you online? Whom are you trying to connect with/impress and why? Why should these people be interested in you?
Harry Lloyd, best known for his role on Game of Thrones has launched a new web series this month ironically on April 1, starring as a fictionalized version of himself; an out of work British actor who is unemployed, and hasn't done much since his departure as Viserys Targaryen.
I've learned from experience, the best way to recharge my brain is to turn it off -- for a half hour at least. When I wake, my synapses will be fresh. The word or the line that eluded me before, will reveal itself voluntarily. And I will feel like a fool for not having seen it sooner.
As scientists and educators, we don't have a lot of free time. But we wouldn't be either of these things, nor be proficient at them, if we didn't keep in touch with the communities that undergrid everything we do. Twitter turns out to be the most powerful tool we have to do this.
I didn't exactly have my 15 minutes, yet my name went around the world, and my work was read by millions. Not my best work by a long shot, but I will never complain about too much attention.
This company matches their vetted proprietary database of freelance writers, photographers and other content creators with businesses who are, for example, marketing products or expanding brand awareness.
Technology has changed the experience of traveling. With personal devices now our constant companions, the best parts of traveling have disappeared. Rest assured what's been lost is not that we no longer wear ties and skirts on airplanes and wear sweat pants instead.
It comes down to this: A man found the shape of a woman's body unacceptable so she was publicly humiliated. This is not a new concept to our society. Looking like that, she was asking for it... Sound like a familiar phrase, anyone?
It all started as a practical joke, just because I realized that @therealrondo was not taken yet on Twitter. But it quickly snowballed. My original concept for the joke was simple: to build up as many followers in your name as possible and then make a crazy announcement.
Each day we're awash in information, much of it advice. Social media, by its relationship-driven dynamic, bathes us in the warm, comforting waters of romantic guidance. But on our clear-thinking days we can sense the illusory nature of all this expert help.
When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.