Gallant's message is clear, "Like everything else, the media has gotten to be less about mass and more about targeted, and it's all about targeting the message and targeting the people that you're trying to reach." He offers incredible advice in terms of content and marketing and how to sustain and grow relevancy.
Because social media moves so quickly and the world seems to demand an immediate response, people feel the need for instantaneous and often wrong-headed reactions.
Tackling this issue requires a change in a society's understanding of "what a woman can or can not do." Policies help. Signing treaties help. Yet, advocating a change in mentality requires reframing the conversation at the policy level.
For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.
This is a story that started out as one thing and ended up as another. It was happening in real time. I was writing about hashtags while multi-tasking on Facebook and Twitter where another story was unfolding.
We've already pretty much streamlined the communication process so we basically don't even talk to each other in real life anymore.
With all of this focus on using technology to keep people around forever -- at least virtually -- are we hindering our own natural ability to move on? It's one thing to set up a page for mourning and remembrance, but it's another thing entirely to create an avatar to continually interact with.
The Turkish government, and Mr. Erdoğan specifically, must acknowledge that Twitter is not a menace -- the menace to society lies in the law when it does not reflect international standards on the right to freedom of expression.
Today, almost everyone, will inevitably leave a substantial digital impact. With countless photos, videos, tweets, posts, comments, eternal Facebook profiles and never-ending tweets, our online presence is sure to remain long after we are gone.
If everyone is a journalist, then whatever they publish is 'news'? Right? I mean, 'what is news?' And who gets to define what 'news' is? The professional journalists were a bit annoyed. Weren't they the pros? Weren't they the ones who are getting paid to 'make the news' or at least to report it?
Students are seen as fragile flowers who must be protected from views that might offend them. This is an assault on learning, and those of us who are not professional victims need to fight it.
Twitter o Twitter, what's a Twitter worth? A tweet or a song? Investors have been debating this the past month and I'm not sure anyone has it right just yet.
We need more such incentives to prompt journalists, bloggers and others to couple journalistic prowess with self-regulated ethics in a bid to avoid the force-feeding of often outdated or unfair laws.
Technology has changed, the buyer and the buyer's journey has changed, the marketing funnel is no longer deterministic and all of this disruption is challenging chief technologists, sales leaders and marketing executives like never before.
Do not allow your relationship to become a victim of 'the social media monster'. My advice is to invest time in your relationship. Communicate and share what's on your mind, and even more importantly listen to your partner. The future of your relationship depends on it.
I couldn't believe that no one had put hashtags in their comedy specials yet, almost every other brand on earth has a hashtag. Dulcolax stool softener has a hashtag for God's sake, so why not in stand up specials?