It has been two years since billionaire Berkshire Hathaway CEO Warren Buffett launched his Twitter account with, "Warren is in the house." In just six total tweets and with more than one million followers, the Oracle of Omaha demonstrates the importance of personal branding and traditional media relations.
Higher education CIOs see their role increasing on the business and strategy side, much more so than on the curriculum side. While fundraising is important to the schools, this is not an area that CIOs in general feel they can contribute.
It's 2015. Women can become doctors, lawyers, and ministers. We can vote, buy weapons, buy property and jump out of airplanes. There are very few things that women can't do if women want to do them. And yes... I know all about gender stereotyping and the glass ceiling. I think we're getting there. I want to think we're getting there. When I read some of the #HowToSpotAFeminist tweets, I have to wonder about that.
Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management. If it is left to the Internet, you will not be happy with the results.
When it comes to marketing, understanding the buyer's journey is critical for success, but guiding the lead journey can be just as important. Often leads get stuck in the sales funnel or completely lost. This is an important consideration where big marketing data can help.
Pencils of Promise (PoP) is a passionate for-purpose organization that delivers quality education to impoverished children. They've built over 300 schools and impacted over 340,000 lives all while pioneering the for-purpose driven organization.
If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves.
Like most writers, I spend hours alone and doodling on my laptop, even on Saturday nights. Until recently, I had zero interest in fist-bumping people on social media, preferring to spend my time on fiction rather than fall down virtual rabbit holes.
Apparently, nobody can use the tools of technology without being shamed, scolded and cajoled by whoever squawks up to the Twitter microphone. And the powers that be shrink in the face of the online "Mob Rules" pseudo-activism
Social media has changed the way we engage with news. After the events of April 27 in Baltimore, however, it appears that the future may already be upon us. Enter the latest tool in journalists' arsenal: Periscope.
The bottom line: If you can adopt the mindset of what matters to your customers and how you can empower them, then the rest will follow.
I make my way to the kitchen and crash into my 19-year-old, who is posing for a 'selfie' with his new haircut. "Sorry, Mom," he says sheepishly as he posts his picture on Instagram. As I dice onions for dinner, I observe my 21-year-old dancing wildly for his latest Vine video.
So you know a good cop? Great. I hope there are more out there. But racism is a system, not one person.
You can ask, but don't insist on it. Some families are connected on social media and it works for them. Some teens don't want their parents seeing everything on their pages (and will block you from seeing things, which kind of defeats the purpose of being friends). Following your teens online opens up a can of worms, and you'll have to figure out how to negotiate that new relationship.
Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, SlideShare... Whew! I'm not sure about you, but I've got more social media platform options at my fingertips than I can handle.
Laura Heywood is vivacious, entrepreneurial and full of passion. She grew up in Oakland, California and, after attending the University of Puget Sound in Washington, found herself back in California to start her career as an intern with the Sarah & Vinnie show at ALICE@97.3FM (KLLC) in San Francisco.