Across industries, across geographies, and across all demographics, companies are no longer winning consumer love against category competitors. Today the battle for consumer loyalty is against companies in any category that define excellent service, lightning fast responses, and bespoke experiences.
Focusing on where our humanity intersects with data is the future of work. Bringing the human element back into work will inevitably pay off in the bottom line as well. Reclaiming that is what all companies and individuals need to focus on in our world today.
When history is written, the Lending Club IPO will serve as the tipping point for the disruption of the traditional lending model, and ultimately the unraveling of the banking sector as we know it.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
If Uber can come up with market designs that allocate scarce perishable resources in real time more efficiently and make people happier, that's applicable in a lot of areas and worth far more than the taxi industry they're disrupting. It's a hundreds-of-billions of dollars type of problem.
In the brave new world envisioned by pundits, we will all be micro-entrepreneurs with personal brands -- each of us controlling our own destiny, selling our services into digitally enabled markets. Traditional employers and wage slavery will be extinct.
This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.
All the recent Uber crap just seemed to underlie an ineluctable point: Behind every prosperous sharing economy company, sits a smart capitalist maximizing profits.
For Thiel, the intelligently designed startup that will eventually evolve into what he calls the creative monopoly is the key to a brighter future for our world.
Clearly there are some health care startups that will meaningfully improve health care. But there is justifiable concern that too many are focused on the wrong patients and wrong problems using technology with limited applicability.
Two weeks ago I wrote a piece entitled THE 5 KEY TRENDS IN GLOBALIZATION THAT ARE CHANGING AMERICA and THE WORLD. On account of on going geo/economic ...
The act of traveling for business can either be a massive hassle or a headache-free joy; it all comes down to preparation. I clock tens of thousands of miles per year for business and, through each of those experiences, have learned valuable lessons for making my trips feel more like walks in the park.
Now that you've survived the dreaded Thanksgiving travel weekend, it's time to start preparing for the next busiest period: year-end travel.
Given its size and the strength of its idea, Uber has the potential to become a blue chip company that can disrupt the car service business in a positive way, but first it needs to do some serious soul-searching.
It is the season of lists: best movies, best books, and so on. I thought I should continue a tradition I started several years ago of creating a different type of list: a geo-political-economic list -- a list of the globalization top five from an American perspective.
America's statutes, policies and regulations (Laws) are designed for a non-digital world -- a world where a taxi was something you hailed on the street, not by clicking a smartphone app. The world of Bricks (i.e., the older traditional economy) and Clicks (i.e, the newer tech-fueled economy) are merging.