User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
The "smart metadata" gathered using the Behavio technology could potentially provide journalists with a game-changing amount of new information about the conditions under which a certain image was captured.
Rather than waste time trying to silence the websites that host consumer reviews, or the consumers themselves, local businesses would be better served to channel their energy towards maximizing the value of this new medium.