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When Inspiration Strikes: UGC's Role in the Path to Purchase

Pau Sabria | Posted 01.31.2017 | Technology
Pau Sabria

Social media has evolved from being a fun pastime to a central part of human life, influencing how we keep in touch with family, socialize with friend...

The Art of Unboxing: Packaging Opportunity In The Age of Earned Content

Pau Sabria | Posted 12.12.2016 | Technology
Pau Sabria

It's like the saying goes: You never get a second chance to make a first impression - which is why presentation means everything in retail. Since the ...

How Brands Can Use Earned Content to Make an Impact This Halloween

Pau Sabria | Posted 10.19.2016 | Technology
Pau Sabria

For the young and young at heart, Halloween conjures an extra sense of magic. Dressing up, planning themed parties and collecting candy are time-honor...

Breaking the Internet: Why Earned Content Will Kick Celebrities to the Curb

Pau Sabria | Posted 10.06.2016 | Technology
Pau Sabria

In a sea of social content, sponsored posts are becoming easier to spot and harder to believe. With many stars renouncing Instagram, consumers are tur...

Why Co-Experience Is the Ultimate Killer App for Virtual Reality

David Baszucki | Posted 05.31.2016 | Technology
David Baszucki

What happens when 12 million people are provided with an almost unlimited variety of immersive virtual environments where they can explore, create, and learn with their friends?

How User Generated Content Marketing Is Helping America Discover New, Creative Talent

Andre Bourque | Posted 04.19.2015 | Business
Andre Bourque

User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.

Dublin's 'Storyful' Monetizing News Clips for Citizen Video Journalists

Andy Plesser | Posted 09.19.2013 | Media
Andy Plesser

Having built a business verifying newsworthy amateur video for YouTube and several professional news organizations, Storyful now wants to have uploa...

Beware of Geeks...

David Sable | Posted 08.24.2013 | Media
David Sable

Recently I was asked what young creative types should study in order to be successful in today's digital-centric world. My answer: Read The Iliad and The Odyssey

Paul Verhoeven's UGC Film Project Wins Digital Emmy at MIPTV

Andy Plesser | Posted 06.11.2013 | Entertainment
Andy Plesser

CANNES - The "Entertainment Experience," a film project lead by Dutch-born Hollywood actor Paul Verhoeven, consisting of user generated material, won...

LOOK: Your Best Weekend Ever

Posted 11.19.2012 | Women

Our readers didn't slow down their weekend fun in the run-up to Thanksgiving! You took gelato-making classes, ran the Philadelphia Marathon, tried out...

LOOK: Your Best Weekend Ever

Posted 11.12.2012 | Women

What a weekend! HuffPost Women readers attended the Marine Corps birthday ball, went biking in the Everglades, celebrated a Nigerian wedding, and one ...

LOOK: Your Best Weekend Ever

Posted 11.05.2012 | Women

Our readers had a busy first weekend of November! You guys caught up with old friends, celebrated your kids' achievements, and volunteered to help vic...

LOOK: Your Best Weekend Ever

Posted 10.29.2012 | Women

Seems like it was a pretty eventful Halloweekend. In addition to dressing up, going out and contending with pre-Hurricane Sandy preparations, HuffPost...

Three Rules for Earning Quality User-Generated Content

Jay Acunzo | Posted 11.30.2012 | Technology
Jay Acunzo

Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.

(Video) Dublin's 'Storyful,' Curating Crowd-Sourced News from Damascus to Aurora for The New York Times, Bloomberg, YouTube and others

Andy Plesser | Posted 05.31.2013 | Media
Andy Plesser

LONDON - Dublin-based Storyful, a new sort of "wire service" which authenticates and curates "crowd-sourced" journalism for big media customers inc...

How Behavio's Smart Metadata Could Help Verify Amateur News Photos

Garrett Goodman | Posted 08.25.2012 | Media
Garrett Goodman

The "smart metadata" gathered using the Behavio technology could potentially provide journalists with a game-changing amount of new information about the conditions under which a certain image was captured.

YouTube And The Death Of User-Generated Content

Steve Rosenbaum | Posted 01.28.2012 | Technology
Steve Rosenbaum

For as long as anyone can remember, Google's video personality has been deeply bipolar. On one hand, there's YouTube, the massive consumer video stor...

The Internet's Love Affair with WebTV

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

Information is a commodity. It's an article of trade that is valued above all other products and services. Information has always been coveted but con...

The Consumer Review Opportunity for Local Businesses

Lawrence Coburn | Posted 05.25.2011 | Business
Lawrence Coburn

Rather than waste time trying to silence the websites that host consumer reviews, or the consumers themselves, local businesses would be better served to channel their energy towards maximizing the value of this new medium.

Is The Yelp Controversy Overblown?

Lawrence Coburn | Posted 05.25.2011 | Business
Lawrence Coburn

There has been a flurry of controversy around the local business rating community The allegations? That Yelp will remove or hide negative reviews for companies that advertise.

Television Unplugged? The Verdict on This Year's TV Upfronts

Jerry Weinstein | Posted 05.25.2011 | Media
Jerry Weinstein

Think of it as the Big Bang of Video.