If you are shopping for a diet, the annual guidance offered by U.S. News & World Report is quite robust. But it, too, leaves a potentially important question unaddressed: should you really be shopping for a diet in the first place?
selecting a college is a complex conversation. Underneath it all, rankings are harmfully laser-focused on narrow, time-lagged numerical measures, have hotly debated methodologies and fail to convey a true picture of the collegiate experience.
As a business strategist and marketer, I have worked with lots of brands and advertising agencies to develop or prove claims - the messages that companies say about their products to get people to buy them.
I'm not sure that alternative diets with some salient feature to define them need to compete with one another. A second and related concern is that this kind of exercise may tend to foster a preoccupation with labels, rather than compositional details.