If you are shopping for a diet, the annual guidance offered by U.S. News & World Report is quite robust. But it, too, leaves a potentially important question unaddressed: should you really be shopping for a diet in the first place?
selecting a college is a complex conversation. Underneath it all, rankings are harmfully laser-focused on narrow, time-lagged numerical measures, have hotly debated methodologies and fail to convey a true picture of the collegiate experience.
As a business strategist and marketer, I have worked with lots of brands and advertising agencies to develop or prove claims - the messages that companies say about their products to get people to buy them.