Brands need to keep pace if they want to be part of these consumers' lives. Yet the opportunities to appear in a feed are fleeting, often so short that brands must make an immediate impact or else go ignored. To fully take advantage of this new paradigm, brands must embrace a combination of authenticity, emotion, and experimentation.
I get emails all the time from people asking to use images of my artwork for free. At the beginning of my career, I figured these requests were an opportunity for me to get exposure. The problem is that once you grant permission for someone to use your artwork, you basically lose all control over how your artwork will be used.