The 36th American Film Market (AFM) rolled into Santa Monica for an intense round of film screenings and world premieres attracting hundreds of filmmakers hoping to convince the 1,600 buyers from over 70 countries to help them take their films to the world.
While some cinema purists might tell you that this limited engagement of Second Screen Live: The Little Mermaid is the beginning of the end, I personally prefer to think of what Disney is doing in those 16 theaters around the country starting today as kind of a bold experiment.
It's every screenwriter's nightmare. To be in the office of one of Hollywood's most powerful producers, pitching all of your script ideas. Only to then have that mover-and-shaker repeatedly say "Nope. Not interested." But that's exactly what happened back in 2009 to poor Mitchell Kapner.
Beauty and the Beast is back, and Cinefantastique Online's Steve Biodrowski, Lawrence French, and myself have strapped on the 3D goggles to determine whether the film prospers or suffers from the tweaking.