China's censors are well trained and equipped to identify content that poses a potential challenge to the Chinese Communist Party's social and ideological control. We have consistently found that the most interesting stories are those which propaganda officials handpick to censor, but which Internet users feel compelled to discuss anyway, often using coded or cryptic language.
Digital Diplomacy is a topic that conjures up images of embassies conversing with foreign governments and broadcasting information and well -- propaganda -- to impact policy goals. But you don't have to be a government or super influencer to have international impact. Social media has given everyone a voice.