Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.
Wherever I go, whether it's a trip around the world or to the local supermarket to pick up Frosted Flakes, I live in a fantasy world that revolves around the idea that I am Neo from The Matrix -- regardless of how much of a mom I look like in real life.
"I managed to pull it off, but there are thousands of other people that haven't, and that's the tragedy. You try to follow a dream and it gradually pales and then you wake up and the rent is due and you don't have the funds to pay it."
William Shatner, appearing at this weekend's Dragon*Con in Atlanta, is quite the busy (renaissance) man. Sure, you may know him from his Priceline commercials, his huge Twitter following, or some tv shows and movies you might be familiar with.
The visuals of The Twilight Zone form a kind of collective generational nightmare. The remarkable thing about the man who created many of these episodes from 1959 to 1964, Rod Serling, is that the writer-presenter learned his craft not in the visual era but in the age of radio drama.
"I'm from Texas and will always be from Texas, and if I ever break even, I'm moving back. It's a wonderful place to be from. There's a lot of history there and a lot of stuff that you know about and nobody else knows about."
The J.J. Abrams Kirk is the Kirk of parody: Kirk the womanizer, Kirk the rule-flouting powder keg, Kirk the prideful egomaniac. Kirk the caricature. It works in a broad sense because that's the idea of Kirk that people who've never actually seen Star Trek have imprinted in their minds.
President Reagan spoke about the sacrifice of the Challenger crew and promised that they would never be forgotten; that the exploration of space would continue. Yet I don't believe that the lethargic careful dipping of our toes into the interstellar ocean is paying tribute to them.