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Women in Advertising

Ad Girl, Interrupted

Lisa Leone | Posted 07.11.2016 | Women
Lisa Leone

I've spent almost the entirety of my career trying to hide the fact that I'm female. For more than 15 years, I declined to work on lady projects and brands. I didn't want to be stereotyped -- I just wanted to run with the boys, and act like them too. But when I act exactly like them... I get called difficult.

A Brief History of Terrible Yogurt Commercials Targeted at Women

The Cut | Posted 07.01.2016 | Style
The Cut

(Photo: George Doyle/Getty Images) By Gabriella Paiella Somewhere around the early aughts, yogurt went from a fermented-dairy-milk product that had ...

The Brawny Man Just Got A Feminist Makeover

The Huffington Post | Alanna Vagianos | Posted 03.09.2016 | Women

The Brawny Man just became the Brawny Woman. A new video campaign from paper towel brand Brawny tells consumers that #StrengthHasNoGender by transfor...

An Open Letter to General Motors on Expectations and Women in Advertising

Chelsea Stone | Posted 05.26.2016 | Women
Chelsea Stone

Welcome to 2015, where women are some of the most powerful executives in business, women are regularly dominating in school, and a woman is a serious candidate for the presidency of the United States. Welcome to the future, where women are more.

Priscilla Frank

One Artist 'Erased' 100 Years Of Women In Advertising, And The Results Are Terrifying | Priscilla Frank | Posted 04.14.2015 | Arts

The images above appeared as print advertisements in the 1950s and 1960s, which Hank Willis Thomas "unbranded," removing all text and logos to reveal ...

The History Of The Pin-Up Girl, From The 1800s To The Present

The Huffington Post | Priscilla Frank | Posted 10.31.2014 | Arts

She's risqué but never explicit. She's flirtatious but fiercely independent. She's erotic but always safe for work, a welcome sight for your teenage ...

Seriously, D.C. Metro?

Posted 12.03.2013 | Women

Don't you just hate it when you try to chat with a friend about the transit system, but all her lady-brain can focus on is shoes? The D.C. Metro un...

WATCH: This Ad Is Getting A Whole Lot Of Backlash

The Huffington Post | Julie Zeilinger | Posted 07.23.2013 | Women

Sexist ads are hardly a relic from the "Mad Men" era. In fact, in the past year alone we've been treated to everything from the use of an iconic femin...

LOOK: Grape Nuts Used To Fat-Shame Women

The Huffington Post | Posted 01.23.2014 | Women

Advertising isn't known for being body positive. Companies as diverse as and Oatmeals NY have resorted to shaming potential customer...

Is This The New 'Big Thing' In Advertising?

Nina Bahadur | Posted 07.21.2013 | Women
Nina Bahadur

Has advertisers' preoccupation with half-naked women shifted to half-naked men? Unclear. I think that bikini-clad girls will be used to sell products until probably the end of time, but it's interesting to see more chest-bearing men being thrown into the mix.

WATCH: Does This Diet Coke Ad Fat-Shame Viewers?

The Huffington Post | Posted 05.06.2013 | Women

Thanks Diet Coke, for reminding us all that it's always better to be thin -- even if you're a vending machine. The brand has launched an (utterly ...

LOOK: The Most Powerful Ad Campaign We've Seen

The Huffington Post | Emma Gray | Posted 04.17.2013 | Women

Do women see themselves less accurately than strangers do? A new Dove campaign says yes -- and offers proof, in the form of forensic sketches. Dov...

WATCH: Ad Proves Breasts Can Sell Anything

Emma Gray | Posted 07.16.2012 | Women
Emma Gray

It's official -- breasts (and the prospect of breast augmentation) can sell anything. In case we weren't already convinced, a new Fiat ad has made it abundantly clear.

Are These Gym Ads Effective?

Emma Gray | Posted 06.30.2012 | Women
Emma Gray

A Brazilian gym has released a set of eye-catching advertisements telling women to "Be Independent" ... by opening a jar of olives.

Sauza Tequila Commercial Uses Hot Fireman And A Kitten To Woo Women

Emma Gray | Posted 06.24.2012 | Women
Emma Gray

Sauza's tongue-in-cheek tequila commercial is over-the-top in terms of its campy attempt to appeal to women ... and it mostly works.

Sci-Fi Fantasy Babes... Sexy Or Creepy?

Posted 04.23.2012 | Arts

Haven't we learned our lesson from every sci-fi movie ever that sexy robots are never our friends? We all know that glossy magazine models are hea...

Where Were The Super Bowl Commercials For Women?

Emma Gray | Posted 04.07.2012 | Women
Emma Gray

All in all, last night's ads were a yawn-worthy disappointment -- especially when it came to spots that featured women.

Lauren Hutton -- Still a Trailblazer

Marcia G. Yerman | Posted 05.25.2011 | Style
Marcia G. Yerman

Here Lauren Hutton was again, in 2011, surrounded by pages of commercially flawless babes. Boldly and knowingly looking into the camera, she demands to be experienced on her own ground.