When I started working in 1983, equal pay for equal work was a renegade concept. After I negotiated my first salary, the corporate recruiter -- who also was a woman -- told me that I should be very proud that I'd landed the same salary the company would have paid a man for the position. What do you say to that?
If a businesswoman doesn't command this language, men think she doesn't "get it." If she does, people say she's not a "real" woman. To make matters even more complicated, what men say and how they strut, huff and puff may have very little to do with how they act in reality, away from the battlefield.
It's easy to dismiss this "ban bossy" public service campaign as just an overzealous effort to help girls or even a shrewd business move to sell more copies of Sandberg's book, but this campaign is indicative of one of the main problems with feminism today -- the idea that women are victims in need of more and more special protection.
Facebook COO Sheryl Sandberg recently recalled sharing a stage with Cisco CEO John Chambers where he mentioned to the audience: "I realized that we [...] have called all of our senior women too aggressive, and I'm standing on this stage, and I'm sorry. And I want you to know we're never going to do it again." I was lucky enough to be in the audience.