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Women With Cancer

Playing Doctor: Women, Cancer, Marketing and the Internet

Claudia Pitts, Ph.D. | Posted 05.08.2013 | Healthy Living
Claudia Pitts, Ph.D.

Cancer treatment for women has become another example of a "product" that can be "marketed" to women based not on a presentation of scientific data, but on "softer" points such as "concierge service" and even hospital landscaping.