I would be highly suspect in relying upon Yelp reviews in the future. I wish this were not true because it just makes it that much more difficult and confusing for customers to locate "real evidence" that is so essential to properly vet products and services.
We're are at a crucial moment where the ability of technology to permit instant, unvetted and unfiltered commentary is running head-first into the justified concerns of those whose reputations can be torn asunder unfairly by it. It's a conundrum for sure and one that needs some serious sorting out.
There's nothing inherently wrong with a forum in which non-professional diners can swap restaurant recommendations. But most online sites are jammed with reviews ranging from laughable to libelous. Here are five fundamentals every reviewer should know.
Yesterday, the blog Eater posted an entry about an alarming Craigslist ad by an unscrupulous business owner attempting to pay for fake Yelp reviews. The good news is that Yelp has pioneered successful strategies in fighting consumer fraud.