A game promoting "transgender kills" was removed on Monday morning from the online game curation community Steam after a short time on its Greenligh...
If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves.
While the world talks about young people's insularity and solipsism, they're creating a fascinating and complex world of deep engagement online, a world in which they are not just watching content but becoming part of it by being community members whose comments and fanfiction and artwork and passion have profound impacts on the broader culture.
Curious about where the long-past college set goes to learn, I asked 4,000 of my closest Facebook friends if they'd ever taken an online class. The re...
The Avengers: Age of Ultron will without a doubt be a major blockbuster. The sequel to the 2012 Marvels The Avengers has already broken box office records abroad and projected for a big opening weekend in the United States.
At this year's MIP Digital Fronts in Cannes, France, What's Trending sat down with Veritasium's Derek Muller. The science vlogger was on hand to pro...
The helicopter buries its skids into a knife ridge no wider than a snowboard is long. This first attempt marks the landing zone high up in Alaska's Chilkat Range, north of Haines, Alaska, and not far from the Canadian border.
To the young gay kid in a small, conservative town who's hunting around online to find more information about what LGBT means -- or to anyone out there in a similar situation -- this channel is for you. I want to hear from you and I want you to know that I've got your back.
For politicians, the message is clear: making the rounds on the Sunday morning news programs is no longer good enough. The lesson is no less clear for advertisers who rely on the same eyeballs. The advertising industry should take this as a sign that online video is a worthy investment.
Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.
If your kid has watched fight videos, avoid blaming or shaming. Curiosity, vicarious thrills, fascination and pure entertainment value (as pitiful as it sounds) are all valid and normal.
While several other video sharing sites have tried to kill it off, it remains elusive and strong. Like House Targarean being powered by the force of Dragons, YouTube has another mighty animal that mesmerizes its audiences: the cat.
Have you heard about the Southern gal who moseyed on up to New York City and started causing a considerable stir? You will. "Krystal" is a character in more ways than one, brought to life by Meredith Riley Stewart, creator of the Southern Dish web series.
Family-friendly is more than avoiding bad words, nudity, and violence. When it comes to children, who have not yet been taught how to know which adults to believe, it also means a trusted and consistent voice.
Between the tech changes, the new APIs and the clear focus on improving advertising targeting to demographics -- one thing is clear: Facebook is determined to be a big player in the video space.
The NFL has made itself so relevant in main-stream media that regardless of what time of year it is, every sports media outlet will be featuring an NFL related story. It has become a soap opera with a few games mixed in, and it has thrived as a result.
Ingrid Nilsen's popularity reaches into the millions. She's a top YouTuber -- one of an elite cadre of young video stars whose focus on makeup, fashion, and lifestyle attract a vast audience of girls and young women.
This company matches their vetted proprietary database of freelance writers, photographers and other content creators with businesses who are, for example, marketing products or expanding brand awareness.