Motortrend is leveraging their newfound digital presence by partnering with brands to do integrated content and sponsorship, like their series Road Kill with Dickies or Holley brands. There's a lot more under the hood to discover.
Big network shows like Jimmy Fallon's Tonight Show have seen huge lifts in viewership on Youtube. It makes perfect sense. There's a limit and ceiling to the growth of Fallon's audiece who will watch his show on TV.
Shark week got me thinking... Do you really care about the ocean? What's beyond the shoreline may never cross your mind. Could an ocean country change that?
I spent the weekend with some friends. These friends are some pretty ridiculous online talent in the form of content creators. I am not exaggerating w...
We used to have a hit together at these handball courts in New York every Saturday or Sunday morning, even through winter. Neither of us ever thought we were going to lose the battle to save her.
Your daughters may feel pretty or less than pretty, but I think that what they are really asking is whether or not they are acceptable and fit in.
One of the biggest challenges for any brand or startup while promoting their products or services on social media is crafting a message that drives engagement and conversions.
Devin Graham (aka Devin Supertramp) is one of the top video creators on YouTube. He has reached critical mass and beyond with 2 million subscribers and 30+ million views per month.
I'm a filmmaker, an Eagle Scout, and I'm creating a web series, Camp Abercorn, inspired by my time working as a closeted staff member at Scout Camp. And it's pro-Boy Scouting.
It's time for governments, cancer organizations, and the cancer industry to devote their resources primarily to immunotherapy and give it urgent priority.
Over the last year I've subscribed to a number of YouTube channels that have consistently helped me identify new trends, understand best practices, and spot high-impact opportunities. Here is a list of my favorites.
Gino DePinto, AOL BUILD "'You're too different' is what everyone said (...) I think it's so ironic that the very reason I was told I would never b...
A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since ...
The Cards Against Harassment YouTube channel has figured out a creative new way to put loudmouth guys in their place. What would YOUR card say? ...
YouTube recently embarked on a new round of discussions with Hollywood and independent producers to fund premium content. A move no doubt inspired by the successes of Netflix, this is part of YouTube's continuing efforts to increase viewership and to transform itself into a destination for long-form original content. But will it work?
Writing this while listening to the soothing sounds of the surf, grateful for some time away from the hustle and bustle my life had become. Wishing th...
Times were simpler in the 90s. There were really only two all-American boy bands, and if you were a teen girl, you picked a side. You were an 'Nsync'er or a Backstreet girl.
t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.