There's more to Filipinos than a man who can throw punches in a ring, of course, but Manny Pacquaio's success, in ways big and small, has unified and validated a sizable minority group from a country that, with 92 million people, is the 12th most populous in the world, just one spot under Mexico.
Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.
Marshall Efron, best known for the PBS show "The Great American Dream Machine" and children's books like "Bible Stories You Can't Forget: No Matter How Hard You Try" loves food.
Last month, in the name of book promotion, I hopped in the shower, made out in the street, drank from a water fountain in Central Park, gyrated behind...
A band composed of four teenage YouTubers has released an entirely-crowdsourced single.
I'd just had an event at a popular L.A. bookstore. I saw old friends, answered great questions, sold a good amount of books. But that next morning I realized: I hadn't tweeted it.
Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not alway...
There ought to be a law preventing the computer hardware and software industry from shortchanging consumers, so that we get the full use of our equipment.
Islamist terrorist arrests across this country since last January run the gamut. White and black, young and middle-aged, single and married, homegrown and foreign born, and legal and illegal immigrants.
My fear is that my son's future won't include the rapid pace of innovation that we have enjoyed in recent years. What if decades roll by and innovation stands still?
Where once politicians would escort the people into the future, social media sites are now propelling them forward. Left for debate is whether these new vehicles are actually shaping better leaders.
The last thing I ever expected to wind up doing was becoming part of the creative and marketing team behind a tiny indie movie attempting to invent a business model for monetizing films online.
Pre-Internet, before we could follow celebrities on Google, Twitter, MySpace and Wikipedia, Michael Jackson was an unparalleled global star on the world stage, touching fans across borders, time zones and languages.
When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.
I was crowdsourcing the Long Tail while upping my Whuffie Factor through a Trust Agent when it hit me: Why the hell haven't I come up with a crazy-ass new media term?
Books need to come out faster and in all forms -- audio, digital, and enhanced, which means skillfully embedding audio and visuals to enrich, not interrupt, the reading experience.
When we see the major news breaking in with non-stop reporting on a balloon spacecraft from a family on Wife Swap, the failures of the media become clear.
Depending who you ask, Barnes & Noble's new eReader is due out today, or Thursday, which would be interesting since it's Windows 7 day. B&N le...
Last week, we announced that YouTube serves over one billion video views per day. That's also the number of people in the world who don't have enough food to eat: one in seven humans.
In a strategy shift, MySpace will try to become an online hangout for people who want to connect with their friends over entertainment content.
Most political YouTube channels are conventional and boring. Not in New Jersey.
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