Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.
If your kid has watched fight videos, avoid blaming or shaming. Curiosity, vicarious thrills, fascination and pure entertainment value (as pitiful as it sounds) are all valid and normal.
While several other video sharing sites have tried to kill it off, it remains elusive and strong. Like House Targarean being powered by the force of Dragons, YouTube has another mighty animal that mesmerizes its audiences: the cat.
Have you heard about the Southern gal who moseyed on up to New York City and started causing a considerable stir? You will. "Krystal" is a character in more ways than one, brought to life by Meredith Riley Stewart, creator of the Southern Dish web series.
Family-friendly is more than avoiding bad words, nudity, and violence. When it comes to children, who have not yet been taught how to know which adults to believe, it also means a trusted and consistent voice.
Between the tech changes, the new APIs and the clear focus on improving advertising targeting to demographics -- one thing is clear: Facebook is determined to be a big player in the video space.
The NFL has made itself so relevant in main-stream media that regardless of what time of year it is, every sports media outlet will be featuring an NFL related story. It has become a soap opera with a few games mixed in, and it has thrived as a result.
Ingrid Nilsen's popularity reaches into the millions. She's a top YouTuber -- one of an elite cadre of young video stars whose focus on makeup, fashion, and lifestyle attract a vast audience of girls and young women.
This company matches their vetted proprietary database of freelance writers, photographers and other content creators with businesses who are, for example, marketing products or expanding brand awareness.
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
2500 participants attended the grand Wisdom 2.0 Conference in San Francisco last weekend. It was invigorating. Attendees came from all over the world and all over the US, curious to find out what was new in the world of Mindfulness and wisdom.
YouTube star Bethany Mota sat down with What's Trending at this year's South by Southwest festival to talk about stardom, hard work and how to be true to yourself.
While he doesn't like to call himself "the new TV star", Oakley considers himself "a new type of entertainer." He believes that whatever the "next step" is for YouTubers, it won't be moving to television or moving to film, but adding other types of media to a continuing YouTube channel.
Google doesn't want to take any responsibility for its platforms, because it sees that as a slippery slope.
Facebook is growing their native video product in a big way. And now Twitter has arrived with a new driving vision to become a video network provider. Both are strong new players -- with very different plans for the future.
Recently I created a survey to help more writers market their books. In exchange, I offered free marketing lessons. I asked one mandatory question in exchange for the lessons, and had one optional fill-in-the-box spot in case anyone had a question.
Artist, producer, and filmmaker Kurt Hugo Schneider combined his music and filmmaking skills to get "Huge on The Tube" (#HOTT). He crafted an epic one-take Bruno Mars medley starring Max Schneider and Victoria Justice. Eighteen million views and almost 30,000 comments later, Kurt gives a behind-the-scenes look into the intricate method of creating his one-take classic.
Mamrie Hart is an actress, writer, and comedian who became "Huge on the Tube" (#HOTT) with her "You Deserve a Drink" series. She recently won a Streamy Award for Best Actress in a Comedy for her over-the-top bartender role -- proof she's still killing it on YouTube.