Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
2500 participants attended the grand Wisdom 2.0 Conference in San Francisco last weekend. It was invigorating. Attendees came from all over the world and all over the US, curious to find out what was new in the world of Mindfulness and wisdom.
YouTube star Bethany Mota sat down with What's Trending at this year's South by Southwest festival to talk about stardom, hard work and how to be true to yourself.
While he doesn't like to call himself "the new TV star", Oakley considers himself "a new type of entertainer." He believes that whatever the "next step" is for YouTubers, it won't be moving to television or moving to film, but adding other types of media to a continuing YouTube channel.
Google doesn't want to take any responsibility for its platforms, because it sees that as a slippery slope.
Facebook is growing their native video product in a big way. And now Twitter has arrived with a new driving vision to become a video network provider. Both are strong new players -- with very different plans for the future.
Recently I created a survey to help more writers market their books. In exchange, I offered free marketing lessons. I asked one mandatory question in exchange for the lessons, and had one optional fill-in-the-box spot in case anyone had a question.
Artist, producer, and filmmaker Kurt Hugo Schneider combined his music and filmmaking skills to get "Huge on The Tube" (#HOTT). He crafted an epic one-take Bruno Mars medley starring Max Schneider and Victoria Justice. Eighteen million views and almost 30,000 comments later, Kurt gives a behind-the-scenes look into the intricate method of creating his one-take classic.
Mamrie Hart is an actress, writer, and comedian who became "Huge on the Tube" (#HOTT) with her "You Deserve a Drink" series. She recently won a Streamy Award for Best Actress in a Comedy for her over-the-top bartender role -- proof she's still killing it on YouTube.
Variety is the spice of life, as well as the proper seasoning for viewers who want their personal yoga routines to reflect their days. If a day is particularly hard, a tough yoga workout with tons of activity may be beneficial. If a day has been stressful, calming yoga poses may be a nicer fit.
Overall, there is still a requirement for traditional journalism and original reporting because all three of these websites report the news but don't do a lot of the original fact finding and investigation like traditional media sources do.
Kids already spend lots of time with YouTube, and it's become not only a top entertainment destination, but a key contributor to their learning. Increasingly, young people look for visual demonstrations to answer questions.
Iman Crosson, A.K.A. Alphacat, is known for his impeccable impression of President Obama and went Huge on the Tube (#HOTT) with his Momentous Day rap.
The Queen of Hearts video remains a fan favorite. Kandee Johnson explains how she made her eyebrows vanish and the reason she loves this video in today's "Huge on the Tube," a VH1-What's Trending production.
I began looking into the ice-bucket challenge because I was thinking of launching a challenge of my own. It turns out that it originated as the Cold Water Challenge. It was to donate to cancer research or jump into cold water. But my challenge is a bit different.
The first person I'll be featuring in this series is Penn Alumnus Jon Youshaei who is a Google Associate Product Marketing Manager, writer and intrapreneur. Jon Youshaei is a first-generation American whose claim to fame has been having every vowel in his last name.
There's a reason why Peter Thiel and his merry band of "PayPal Mafia" members have created seven companies worth a billion dollars each, including PayPal, SpaceX, YouTube, and a few others you may never have heard of. Ever wonder what makes a guy like that so smart?
Ten years ago, even the world's more tech savvy wouldn't have imagined that a single short video posted online could catapult someone to fame. As we all know now, this does indeed happen, and with startling regularity.