This is a dynamic time for retail. It is fascinating to see new models emerge, and new ways of telling brand stories come to life. In the midst of the retail revolution, Samsung 837 emerges as a brave example of how to do it right.
It's time to toss out that dusty marketing rulebook and explore their world. It's definitely one worth exploring as Millennials purchasing power is estimated to be, according to ComScore, $170 billion.