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What Gaga & Minaj's Alter-Egos Say About the Shape-Shifting Millennial Generation

Posted: 09/ 8/2011 11:00 am

Jo Calderone's moment in the spotlight at the MTV Video Music Awards was more than just another iteration of Gaga's creativity. Likewise, Nicki Minaj's collection of alter-egos bears more significance than just sheer entertainment. And while rapper Kreayshawn's refusal to identify with just one particular race is often dismissed as attention-seeking, it actually may reflect something deeper. These artists exhibit an amplified version of something MTV is seeing emerge across the Millennial generation at large: the ongoing riffing and remixing of identity, the shape-shifting of self and the new status-quo of operating in a "version" of oneself... a phenomenon MTV has coined "Try-Dentity."

Emerging adults have always experimented with identity on a surface level via the clothes they wear, the cliques they choose, the music they listen to... it's all part of the grand artistic experiment called "Who am I?" But this generation has increasingly been experimenting with, or "trying on," deeper aspects to identity -- such as race, religion and sexuality -- and is more comfortable with operating in a fluid, impermanent state of self.

MTV sees an increasing number of youth as non-committal about their sexual preference, identifying with inherently transient labels like "questioning" or "bi-curious." Others might choose to reject census definitions of race, instead creating their own racial identity, such as "Mexipino." And many are engaging in "spiritual sampling" instead of committing to an organized religion -- according to a study by LifeWay Christian Resources, 72% of Millennials are "more spiritual than religious." To touch on a few of these themes...

  • Sexuality Pending: For many Millennials, discovering sexuality is viewed as more of a journey or evolution rather than a permanent destination. According to the National Center for Health Statistics, one in six females 20-24 has had a same sex experience, and they've seen peers and celebrities fluctuate between same and opposite sex partners. Kreayshawn sometimes explains her sexuality with an open-ended "I like people who like me;" other times, she claims to be asexual. Like Kreayshawn, many young adults reject existing labels of gay or straight, identifying with a whole host of new options including "gender non-conforming," "androgynous" "pansexual" or "genderqueer."
  • "None of the above": According to Pew, about 2 in 5 Millennials consider themselves to be a race other than "non-Hispanic white," making this the most diverse generation in history. Not surprisingly, they've found that the census-type classifications fashioned by more homogeneous generations simply don't work. MTV hears consistently in research that many youth today are frustrated by monolithic descriptions of their race, noting they hate to be "classified" (they'll check off either multiple boxes on the Census or none at all.) The number of multiracial clubs, forums, and festivals has exploded on college campuses, as these organizations claim to provide a neutral & safe space for young people to explore various facets to their racial identity, without the pressure to "commit."
  • Spiritual Sampling: In the past, religion seemed a much more black and white state of affairs; you were "born and raised a____" (filling in the blank). Today, it's something Millennials can research online and discover what religion or elements of a religion suit them best. Some call it "Starbucks Spirituality" -- the ability to customize one's religion like a latte (e.g. Catholic with a shot of Buddhism). Religion isn't a drop-down menu on one's Facebook profile, but rather a box begging an open-ended response. It's not unusual to hear youth today describe themselves as Christian... but also sampling some Eastern religious practices.
So, naturally, the question arises: what is driving youth today to sample identities like never before? What's making this experimentation acceptable, expected and Facebook-able? There are two key factors at play: the way Millennials were raised, and the role technology has in their identify formation.

Many have deemed Millennials to be the most "special" generation in history. Boomer parents, Sesame Street and Barney have instilled the belief that "Everyone's different, special and unique." Tremendous emphasis has been placed on the right of the individual to choose her own path, to not conform to what's been done in the past and to "self-actualize." So naturally, Millennials don't feel like they have to conform to labels, and that experimenting to discover their true, authentic self is not only acceptable but expected.

It's also impossible to ignore the role technology has played in the process of identity formation. Navigating identity is done in the public sphere -- MTV calls it "Coming of Age on Stage" -- with social media enabling a fluid, "presentation versioning" of the self, as youth try on identities and revise them based on the continuous feedback loop offered by 865 of their closest "friends." Daniel, a 21-year-old from Pennsylvania in MTV's online panel, explains that identity "updates" can be made in essentially one click. He says, "We are free to express whatever we want to, really. If you update your religious, sexual or relationship status, all of your acquaintances are notified on their iPhones."

These underpinnings begin to shed light on why celebrities like Minaj or Gaga, who reflect try-dentity in a hyperbolic fashion, garner the esteem or at least awe of Millennials. Whether Gaga is stepping into the shoes of Jo Calderone, or Minaj is transforming into her "Black Barbie" alter-ego, it's clear to Millennials that these celebrities understand the concept of shape-shifting -- albeit a center stage version, But to a Millennial, who has their own stage of 865 Facebook friends, is that really so different?

 
 
 
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03:33 PM on 09/11/2011
It is called "Chasing Madonna.". That larger than life performer is and always will be Madonna.
It will never end.
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Christian Howell
The STEM. The Whole STEM. Nothing but the STEM.
06:51 PM on 09/09/2011
Just keep back. I've got weapons.
11:40 AM on 09/09/2011
I have to disagree with the main point of this article, that the searching and changing of today's kids is somehow "new" and "evolved". This has always been the norm for this age group, whether you are growing up with David Bowie, Madonna or Lady Gaga, there is always a larger than life performer, and kids searching for identity - mostly by rejecting what parents did! Yet, like every other generation, they will figure out exactly who and what they are and be comfortable in their own skin. Its called being 30.
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03:21 AM on 09/09/2011
Great and insightful article. I am 52 but I feel like a millennial. Actually I feel a bit further along, and as society advances I feel increasingly like I belong.

I love Lady Gaga above most things. She is the future. So called 'identity" is just what other people tell you you should be. We are all individuals and have an identity like no others. You can only give yourself an identity. No one else can define it for you. Whether race, gender, nationality etc. These are all unreal constructs that are increasingly outdated.

People who complain about it all are just old fashioned and unable to understand or cope with being a free individual. Especially threatened are those that feel their traditional identity gave them superior status over others. They are now upset that they will be just another individual with no free hand up to give them a feeling of superiority. Many older men feel this way, but hey...the future is here. As a gay woman the future can't get here fast enough for me!

Everyone who adapts will be happier than before. Free people are happy people.
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r0c 87
09:32 PM on 09/08/2011
Personally, I think the only thing these grand female personalities are doing is exploiting the gay community to become popular. Now, Nikki Minaj is advertising her next album as her alter-ego "Roman," who is, of course, a flamboyant gay male. At least when Madonna and Cher did it, it wasn't so obvious and obnoxious.
08:32 PM on 09/08/2011
I think it's great that kids have finally learned they can be whatever they want to be (I was almost 30 before I realized I didn't HAVE to be the heterosexual Christian my parents wanted me to be). However, a lot of the time I think too much information is available to them too early, which could just make growing up more confusing, rather than liberated.

http://muse-icallyinclined.blogspot.com/
07:42 PM on 09/08/2011
I am the same way...I hate to be identified into a racial group just because it is a check box on a form. It doesn't matter that I belong to the largest group, it is the principal that these forms are used to further classify and publish facts leading to stories about racial differences. It is silly and unneeded in our country especially in the internet age.

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wanglog
putting the, "mental" back into fundamentalism!
04:36 PM on 09/08/2011
i think that they need to adopt these, "multiple identities" because they simply don't have the musical talent to let that speak for itself. these ridiculous, "extras" give such attention craving, "entertainers"- i wouldn't call them "artists", the media coverage they crave. their music alone doesn't provide them with the recognition they desire but their bizarre antics guarantee them notice above and beyond music scene.
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chelledc
05:47 PM on 09/08/2011
If Bowie can have Ziggy Stardust then they can have their alter egos. The thing is theirs just don't seem to be as much fun.
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wanglog
putting the, "mental" back into fundamentalism!
06:30 PM on 09/08/2011
i suppose. bowie has earned the right to do whatever he'd like as far as i'm concerned. i certainly don't include him with the likes of lady gaga or nikki minaj.
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AnJalyn
01:07 PM on 09/08/2011
gender non-conforming," "androgynous" "pansexual" or "genderqueer." What a CONFUSING world this could become!!
11:44 AM on 09/09/2011
lol - it just shows that people think way too much about sex.
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AnJalyn
08:36 PM on 09/09/2011
Ain't that the truth?
11:04 AM on 09/08/2011
I do not agree. I think most people are stuck in Christianity in the US. They might read a book or a few pages on Buddhism but that is about it. As far as sex goes you give a one in six ratio. jThat is not a trend at all in the way you bend it. One in six is barely anything. The younger people in the US are a lot more conservative than you make out. I think what you have tried to do is make a wish world for yourself. As the description you give is a minority stance,.
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04:38 PM on 09/08/2011
What makes you such an expert? There are MORE SECULAR Americans than their are religious affiliated Americans! 10% of all people are GAY! There are conservative young people and they are a MINORITY. It seems that you are the one hanging on to some preconceived notion of what "reality" is. Mostly because of insecurity.
02:44 AM on 09/09/2011
What makes you such an expert either? Neither of you post any actual evidence at all for your sweeping statements, and you both seem to be personally and emotionally invested in this debate.

Objectivity anyone?

How is it helpful to rebut preconcieved notions with preconcieved notions?
11:54 AM on 09/09/2011
Ha - You are both right. There are lots of Christian Americans who don't go to church. There are lots of people who have same sex experiences that are not gay. There are a lot of people who will search for identity, learn about the world, study philosophy and try to evolve to a higher plane. And they will behave just like their parents when they are raising their own children, and wonder what happened.