Should You Underpromise and Overdeliver?

03/09/2015 04:53 pm ET | Updated May 08, 2015


We've all heard the business cliche that we should "underpromise and overdeliver."

Like most cliches, there is a grain of truth in this old saying...

The grain being that if you consistently delight your customers, they will tend to come back for more repeat business with you.

That part is true.

However, the problem with the cliche to "underpromise and overdeliver" is that in actual practice, when you "underpromise" it means that you aren't accurately stating what you'll do for people (your customers).

Which will make it much harder for you to attract new customers in the first place.

So here's a crazy idea

What if you tried doing this


and deliver.

That means, "Do what you say you're going to do."

Wow! What a concept.

I've been telling my coaching clients for years that if you really want to freak people out, do what you say you're going to do.

I'm serious.

Think about it...

When was the last time someone promised to do something...

And then actually DID it?

It's sad, isn't it, that we've gotten to the point where we're SHOCKED and SURPRISED when someone -- a person or a company -- actually DOES what they SAY they're going to do?

But that's where we are.

"More and more, we've come to expect less and less of each other." -- Aaron Sorkin

My advice?

Use this sad fact to your advantage.

What if YOU became the one person in a thousand who actually DOES what you say you're going to do?

What do you think would happen to your image, your life, your business, and your reputation?

Noah's Note: Freak people out. Do what you say you're going to do... and watch what happens.

I believe in you!

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2013-12-16-1NoahStJohn.jpgNoah St. John is famous for inventing Afformations and helping busy entrepreneurs to accelerate income, boost self-confidence, and make success automatic.

His sought-after advice has been called the "secret sauce" for creating breakthrough performance.

Get Noah's new video training series How to Boost Income and Self-Confidence Using Power Habits ® FREE at .

Inventor of Afformations; founder of Power Habits®