Norman Horowitz

Norman Horowitz

Posted November 21, 2008 | 03:01 PM (EST)

Comments About the Looming SAG Strike

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I wrote this paragraph about the Writers Strike ten months ago.

"The labor dispute between the writers and studios is a simple one. The mega companies believe that they are entitled to keep all of the money that their content earns, and the writers, like other talent, want as much of it as they can get their hands on.

It is not more complicated than that.

The DGA, WGA, and AFTRA accepted a deal. SAG continues their pursuit of "we want a better deal than theirs."

The appointment of a mediator will not help one teeny weenie little bit. The actors want "more money" and the production companies are unwilling to give it to them. Simple isn't it?
Having said that, there is another important element that is hardly ever discussed and it is the one concerning the egos of the parties involved. As a young executive with a "chip on my shoulder" I would often react to situations by thinking: "They can't do that to me." That is not a good thing in a negotiation.

I have been involved in the process of buying and selling content to those who buy and sell such content. It would be an overwhelming challenge to determine what in fact is "fair and or reasonable" to me for SAG to receive in the newer technology delivery systems, and I don't believe a mediator will ameliorate the situation at all.

As a buyer, sellers would ask me for a "fair price," yet as a seller, I never used the word "fair."

There will be a time when video downloads will be an issue to deal with, but this is not the time. It remains to be seen what this market segment will mean to the studios, and how it will impact upon the remainder of their businesses.

Reason should prevail yet labor leaders have been known to ignore that adage a good deal of the time.

All of this can be translated into just one more "ritual dance" that will allow the SAG "negotiators" an opportunity to show off and speak to issues that will fall on deaf ears at the Studios.

In the early sixties my Screen Gems International boss Lloyd Burns was on the phone with the head of our Brazilian Company who was in the process of renegotiating his contract for the second or third time in a few years. Brazil was a very important and very complicated market for us and our competitors.

Following a heated exchange, Lloyd put the phone on hold, looked at me and said, "That little son of a bitch thinks he has me by the balls... and he does."

A real "dealmaker" understands that when the "other side" is playing the better hand and reacts accordingly. If someone really has you "by the balls" be very nice to them and hopefully they will "let them go,"

The specter of a looming strike, however unlikely, is not a good thing for anyone, and with the economy in the dumpster it is counterproductive for everyone.

If I was a union leader, I would go home and illegally download as many Studio movies as I could on line without paying for any of them, celebrate it and tell everyone else how to do it and then "just say YES" to the studios! Make deals, not wars!


 
 

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- corymac See Profile I'm a Fan of corymac permalink

The AMPTP is feeling their oats after their success against the WGA, and rightfully so. As long as they have reality shows and game shows, they are very well-positioned against those who work on scripted shows. In the end, it all comes down to simple numbers: Scripted shows are, at best, performing only as well as reality/game shows. At worst, they're not performing as well. Think of the big show of today that EVERYONE talks about when they are on: Dancing with the Stars, American Idol, Survivor, The Hills, So You Think You Can Dance, Amazing Race, etc. Desperate Housewives, Ugly Betty, Grey's Anatomy, and CSI might make it in there, only occasionally. As long as scripted shows have consistently lack-luster numbers in terms of viewership, those who work on those shows are in are not in a very good position to bargain. The answer for Hollywood is simple: CREATE BETTER SHOWS THAT PEOPLE ACTUALLY WANT TO WATCH, AND YOU WILL BE IN A BETTER POSITION TO GET WHAT YOU WANT!!! It's not rocket-science.

    Favorite    Flag as abusive Posted 06:04 PM on 11/26/2008
- bbbtmenw See Profile I'm a Fan of bbbtmenw permalink

SAG...take a look at several of the shows that finally went back into production, they are being canceled. The writer's strike caused delays in production and viewers lost interest.

I agree with "rabiddog6708," deal with 5 million dollars for your two or three months work and shut up. Many in the business can't be out of work again for years, and many of the stars can't afford their projects, movies or for TV, to be scrapped.

It is not mainly about the 5 million dollar on up "stars", it is about all the behind the scenes staff, the deli's, restaurants, nd businesses that need their dollars during production, AND it is about the economy.

IF I see a strike, I for one will be cutting back on everything that benefits the industry. I can keep myself entertained online or outside. Stars will lose their shine for me and a lot of people.

    Favorite    Flag as abusive Posted 12:45 PM on 11/23/2008
- rabiddog6708 See Profile I'm a Fan of rabiddog6708 permalink

Hard to get worked up on a SAG strike when millions are either losing their jobs, or having their hours cut back. Who really cares if some actor makes only 3 million or 5 million on his next picture? Lindsay Lohan getting more than scale is an injustice.

    Favorite    Flag as abusive Posted 12:16 PM on 11/23/2008
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