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Greening Hollywood: Visionary's Eco-chic Sustainable Style

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Ready to spruce up your wardrobe? AND you want to do it conscientiously? Visionary is a new eco-chic boutique that recently opened on Melrose Avenue in West Hollywood just across from Urth Caffe.

"Inspiring Sustainable Style"
The boutique's owner was inspired by the earth-friendly clothing line she had designed and developed for her daughter, under the label WildChildWear, and realized NOW was the time to expand her offerings to LA's grown-up fashion and eco-conscious crowd.
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Linda Loudermilk and Magda Rod at Visionary Launch Party, May '08
Boutique offers lines from high-end eco-designers such as Linda Loudermilk . Los Angeles-based Loudermilk uses sustainable fabrics such as soy- and corn-based fibers. She has even created women's separates made from an antibacterial Japanese fabric called sasawashi and her eco-luxury line, which sports a rock-n-roll edge, includes men's bamboo suits and organic silk-charmeuse gowns for women. She refers to herself as a "metro-naturalist" and hopes her clothing will help people bond to the earth.

Eco-Gifting Need to pick up a gift or something for the kids? Visionary's got you covered there as well and offers a small kids' clothing section as well as earth-friendly gifts and one-of-a-kind hand-designed jewelry.
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Visionary Boutique's owner, Magda Rod, walks her talk. Global Green USA's CEO Matt Petersen hung out at her launch party in West LA and the evening featured a book signing by fellow Global Green board member, Sebastien Copeland, whose Antarctica photographic book is definite earth-eye-candy! (as well as good-for-you too!)
Visionary Boutique has partnered with these non-profits to support What's Your Wish For The World?

NRDC
National Resources Defense Council
WORLD WILDLIFE FUND
Preserving endangered species
SHINE ON SIERRA LEON
Providing an opportunity for kids in Africa to get an education
KEEP A CHILD ALIVE
Providing life saving drugs to children with AIDS
HEALTHY CHILD HEALTHY WORLD
Working to insure a healthy future for our beloved children
SAVE THE REDWOODS LEAGUE
Preserving our magnificent redwoods
TREES FOR THE FUTURE
Planting trees around the world
Visionary Boutique

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