08/11/2010 12:12 pm ET | Updated May 25, 2011

Mad Men Brings Us Back To Blue Eyeshadow

True to period as ever, AMC's Mad Men ended 1964 with femme fatale Joan Harris (née Holloway) sporting the then-current trend of blue eyeshadow. Blue has been cropping up as of late in fashion magazines and on the runways, but its appearance on the lids of the lovely Miss Harris has sealed the deal. Blue eyeshadow is back.

And since no decade did blue better than the 1960s, here's a little inspiration from the era -- along with some modern makeup to mimic the looks.


Recreate Joan's classic eyeshadow with a duo of shades - a light, bright blue to saturate the lid, and a darker hue for contour. Pictured, Elizabeth Arden Color Intrigue Eyeshadow in Peacock.


The Blue Eyes Palette by Duwop comes with three shades of blue shadow, a highlighter, and a deep blue cream liner - which might just be enough color to remake this mad, mod, multi-tonal eyeshadow from a 1966 cosmetics advertisement.


Smear shimmering pastels up to the eyebrows to get this saccharine look. Hourglass Visionaire Duo in Lagoon will get the job done on its own, but the false eyelashes, nude lipstick and blond ringlets certainly couldn't hurt.


With the right color palette, blue can go smoky and sultry, as in this perfume ad from 1965. Pictured, Estée Lauder Pure Color Five Color EyeShadow Palette in Blue Dahlia.

For a little extra inspiration, click on the pics for full-size versions of the vintage ads!

Subscribe to the Lifestyle email.
Life hacks and juicy stories to get you through the week.